High-performance SUV with many talents – the updated Audi Q5

Sporty, spacious, comfortable and multifunctional – the Audi Q5 has a versatile and successful character. Now the mid-class SUV is even more attractive, efficient and sporty – adding many new solutions in design, infotainment, chassis and engines. The Q5 hybrid quattro, the brand’s first production hybrid model, unites the power of a V6 with the … Read more

Creativity and Perfection: Innovative materials in the new S models

As a leading brand in automotive styling, Audi highly values its Color Trim area and the colors and materials that go into its cars. In the new Audi S6 and S7 Sportback, interior designers have come up with another innovation – decorative “aluminum/Beaufort wood” inlays, in which the lightweight metal and wood enter into an … Read more

Acoustic innovation: e-sound by Audi

Audi’s future e-tron models will cover long distances powered by practically silent electric motors. To ensure that pedestrians in urban settings will hear them, the brand has developed a synthetic solution: Audi e-sound. Rudolf Halbmeir’s workstation is not exactly typical of an Audi engineer. There is a digital piano on his desk, two studio-quality loudspeakers … Read more

“red dot award” for the Audi A6

Audi has received the “red dot award: product design 2012” for the outstanding design quality and formal idiom of the Audi A6. The expert jury panel was won over by the premium quality and combination of design and technology of the A6 family, which includes the Audi A6 Sedan, the Audi A6 Avant and the … Read more

The new Audi A3 – Innovation with style

In 1996, Audi launched the premium compact segment with the A3 – now the third generation of the successful model is ready at the starting line. The new A3, which will debut at the 2012 Geneva Motor Show, is a high-tech car full of innovations in all areas. Versions with hybrid and alternative drive systems … Read more