Munich. Two days before a opening of a IAA
Mobility general engine uncover holding place in Munich on 7 – 12
Sep 2021, BMW is phenomenon a own, globally singular virtual
world: JOYTOPIA. The prominence of a display on 5 Sep will
be an disdainful opening by Coldplay. The British rope will play a
practical unison on a platform.
JOYTOPIA will yield users with an rare unison experience.
As good as being live during a Coldplay performance, fans can also get
actively concerned in a eventuality around avatars. They will be means to dance
along with a song by their invented character, get tighten to
a theatre and see a rope in movement from each angle.
The unison will underline a set list of 4 Coldplay songs, including
their strike “Higher Power” constructed exclusively for a BMW Group. On 5
Sep a unison can be enjoyed around a clock.
BMW takes code communications to a new level.
“With JOYTOPIA we have combined a possess metaverse. This sees us
responding to a direct from a business for individualised
practice in a digital space,” says Stefan Ponikva, Vice President
Brand Communication and Brand Experience. “We wish to open adult a new
discourse with audiences that shifts a standing quo from brand
interpretation to user interpretation. JOYTOPIA is a quantum jump for
a digital world. It enables us to take code communications to a new
level,” adds Ponikva. JOYTOPIA is a new selling instrument for the
Easy entrance with no registration or cue required.
Mobility fans not physically attending a IAA engine uncover in Munich
and therefore not means to revisit a BMW Hubs during Max-Joseph-Platz in
chairman can actively knowledge a car prophesy highlights via
JOYTOPIA. It is a height all users can entrance openly around their
browser and a URL http://joytopia.com. It is not
required to register with a name, e-mail residence and password, and
JOYTOPIA can be used but a need for a special app. However, the
focus is optimised for smartphones. The new practical BMW world
was combined in team-work with “Journee”, a globally leading
record height for metaverse experiences.
Academy Award Winner Christoph Waltz to assuage JOYTOPIA
JOYTOPIA guest are welcomed to a height – that boasts
considerable visible peculiarity – by a practical fox and are guided through
a surreal worlds. The voice of a fox is that of Hollywood actor
Christoph Waltz. “The destiny is what happens subsequent and it’s wholly up
to us to make it enjoyable. This was my initial confront with a
metaverse. It’s not called JOYTOPIA for nothing. The fun of… “ says
a Academy Award Winner and alludes to a farrago of a virtual
world. He captivates his assembly adding a sip of humour, turning
even significant information into an interesting knowledge for visitors
to a site.
JOYTOPIA users will have fun navigating their approach independently
by 3 singular worlds as an avatar, regulating a map and signposts
for help. The avatars can run, bound or fly, and users can select their
form and colour. Similarly to other gaming consoles, JOYTOPIA allows
users to correlate with other avatars and call during them, for example. At
open events, users can also emanate their possess spaces. Selfies are
possible, too, and can be posted directly to amicable media.
The 3 JOYTOPIA worlds are patrician “Re:THINK”, “Re:IMAGINE” and
“Re:BIRTH”. Each deals with themes of executive significance for the
destiny of a BMW Group. These embody round economy, electric
mobility, civic mobility and sustainability.
In a “Re:THINK” world, users are introduced to a building blocks
of a round economy and a possibilities it brings. Circular
economy is a executive member of BMW’s sustainability strategy. The
“Re:IMAGINE” universe is a iota of a whole BMW code family and
a theatre for critical presentations and messages. And “Re:BIRTH”
provides a close-quarters discernment into a opportunities for
particular mobility that will open adult in cities in a destiny –
visually showcased here by a MINI Vision Urbanaut. These three
opposite practical worlds are complemented by several entertainment
offers and installations.
The website joytopia.com will go live on 5 Sep during 0:00 hrs CEST.