Munich. In the first three quarters of the year, the
BMW Group grew its worldwide sales by 1.3% (1,834,810 units), despite
ongoing headwinds in several major sales regions. Sales in September,
a month affected by intense competition in Europe, were down 0.8%
(237,781) as the company continued to follow its policy of
prioritising profitable growth.
“In the face of a combination of exceptional challenges, we have
achieved a steady sales result,” said Pieter Nota,
Member of the Board of Management of BMW AG responsible for Sales and
Brand BMW. “The third quarter in Europe was significantly affected by
market distortions caused by the introduction of the new WLTP testing
procedure at the beginning of September. As we planned well ahead for
the WLTP changeover, virtually all our current models are WLTP
type-approved and available for delivery,” Nota continued. “One very
positive aspect of our sales performance continues to be the growth in
electrified vehicles. September was our best-ever single month for
electrified sales and with deliveries up over 40% in the year to date,
we remain well on track to achieve our target of 140,000 electrified
sales by the end of the year,” Nota concluded.
September deliveries of BMW i, BMW iPerformance and MINI Electric
vehicles totalled 14,559 units worldwide, an increase of 35.0% on the
same month last year and the highest monthly total ever for
BMW Group electrified. Sales in the year to date
total 97,543 (+42.0%), once again confirming the BMW Group’s position
as a leading global provider of premium electrified mobility. Since
the launch of the pioneering BMW i3 in 2013, a total of more than
313,000 BMW Group electrified vehicles have now been delivered to
customers. At the Paris Auto Show, the new BMW i3 (120 Ah) (combined
power consumption: 13.1 kWh/100 km; combined CO2 emissions: 0 g/km)*
and the BMW i3s (120 Ah) (combined power consumption: 14.6 –
14.0 kWh/100 km; combined CO2 emissions: 0 g/km)* with battery
capacity increased to 120Ah were revealed. Both i3 variants now offer
a 30% increase in range, meaning that in everyday practical use, they
have a range of 260 km**. The company is targeting total electrified
sales of over half a million by 2020. By 2025, the BMW Group will have
at least 25 electrified vehicles in its model line-up, 12 of which
will be fully-electric vehicles.
* Power consumption, emissions figures and ranges are calculated
based on the new WLTP test cycle and adapted to NEDC for comparison
purposes, dependent on the tyre format selected. In these vehicles,
different figures than those published here may apply for the
assessment of taxes and other vehicle-related duties which are
(also) based on CO2-emissions. These figures are provisional.
** Figures based on BMW range measurements in everyday driving
using a city driving profile, 20°C outdoor temperature, heating/air
conditioning, pre-conditioning, COMFORT drive mode. Range depends on
various factors, in particular: driving style, route
characteristics, outdoor temperature, pre-conditioning.
The BMW brand was able to achieve an increase in
sales in both the year to date and September, despite an exceptionally
competitive environment in Europe and consumer uncertainty caused by
recent changes to the tariff regime in several other major markets. A
total of 200,710 (+0.8%) new BMW vehicles were delivered to customers
in September, bringing the total sold in the first three quarters of
the year to 1,566,216 (+1.9%). A range of models contributed to the
sales increase in the year-to-date, including the BMW 5 Series
(286,180 / +14.9%) and the BMW X3 (132,478 / +15.3%). Thanks to
localisation of the X3 earlier this year in China and South Africa, in
addition to production in the USA, the supply of this model has been
significantly increased in order to meet the high customer demand worldwide.
Sales at MINI declined slightly in the first three
quarters, with a total of 265,935 (-2.0%) vehicles delivered to
customers worldwide. MINI deliveries in September were down 9.2%
(36,731) as the brand focusses on profitability in an extremely
competitive market.
Sales of Rolls-Royce motor cars in the first three
quarters of 2018 were up 13.5% (2,659) year-on-year. Demand for all
Rolls-Royce models, including Black Badge variants of Dawn, Ghost and
Wraith, remains strong worldwide. The company is preparing for the
first customer deliveries of the Rolls-Royce Cullinan, due in early
2019. The order book for this new all-terrain model is very strong,
stretching well into next year.
BMW Motorrad sales remain at around the same very
high level as last year. In total, 126,793 (-0.8%) customers have
taken delivery of a new motorcycle or maxi-scooter in the first three
quarters of the year. In September, 14,124 (+0.2%) units were sold worldwide.
BMW MINI sales in the regions/markets
All three major sales regions have recently been faced with an
unusually competitive environment due to a variety of reasons. In
Europe, the changeover to WLTP certification at the
beginning of September led to significant market distortion in the
third quarter. Meanwhile the ongoing discussions concerning changes to
tariffs in China and the USA
resulted in some consumer uncertainty in several markets during the
third quarter.
*Provisional registration figures
BMW Group sales in/ytd September 2018 at a glance
*BMW i, BMW iPerformance, MINI Electric
If you have any queries, please contact:
Corporate Communications
Emma Begley, Corporate and Culture Communications
emma.begley@bmwgroup.com
, Telephone: +49 89
382 72200
Mathias Schmidt, Head of Corporate and Culture Communications
mathias.m.schmidt@bmwgroup.com,
Telephone: +49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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