Munich/Las Vegas. At this year’s Consumer Electronics
Show (CES) in Las Vegas, the BMW Group will showcase the future of
driving pleasure and the potential of digital connectivity in a
variety of different ways. From January 8-11 2019, visitors will have
their first chance to take a virtual drive in the BMW Vision iNEXT,
accompanied by the BMW Intelligent Personal Assistant. In this way,
the BMW Group is underlining its innovative capabilities in the fields
of design, automated driving, connectivity, electrification, and
services (D+ACES), which are all defined as key areas of future
activity in its corporate strategy NUMBER ONE NEXT.
The vision vehicle will be displayed alongside a sophisticated
mixed-reality installation that, for the first time, provides a
virtual and immersive impression of what it is like to drive
autonomously, emission-free, and fully connected in the BMW Vision
iNEXT. To begin the simulation, the BMW Intelligent Personal Assistant
suggests an agenda for the day and plans the activities for the trip
perfectly. With virtual reality goggles and a specially-designed
spatial concept, visitors are able to immerse themselves in this
virtual world: Initially, they drive the BMW Vision iNEXT themselves,
but the vehicle soon takes over the driving function. In autonomous
“Ease” mode, the driver interacts with the BMW Intelligent Personal
Assistant, which makes suggestions and controls various digital
services for the driver – from videoconferencing, to shopping, to
smart home functions.
With its ground-breaking technology for highly automated driving,
intelligent connectivity, and innovative display control concepts, the
BMW Vision iNEXT showcases totally new ways to utilize driving time.
Visitors can explore the fundamental design principle referred to as
“Shy Tech” – discretely integrated technology that only becomes
visible when needed – directly, thanks to two further exhibits outside
the vehicle. The interior of the BMW Vision iNEXT is designed as a
mobile environment that enhances quality of life. This “Favorite
Space” answers the question: “What will cars look like when they no
longer have to be driven by a person, but still can be?”
The BMW Intelligent Personal Assistant marks the dawn of a new era
for the BMW brand, using natural language for interaction with the
vehicle and to access functions. In the new BMW X5 visitors can check
out the functions that will be available for new models from March
2019, along with selected future capabilities of the BMW Intelligent
Personal Assistant. The personal assistant is also an integral part of
the stand concept. It welcomes visitors at the entrance to the stand
and guides them to the center of the exhibition through sound and
light experiences.
The BMW Group presence at the CES 2019 is completed by spectacular
outdoor vehicle presentations. BMW Motorrad will demonstrate one of
its research highlights in the field of automated driving: a
self-riding BMW R 1200 GS. The insights gained with this test bike
will help provide even better assistance with difficult maneuvers in
the future. For the first time, visitors can also take a seat in the
all-new, first-ever BMW X7 and enjoy being driven through an
impressive off-road course.