Cologne. Today, Electronic Arts and the BMW Group
debuted the all-new BMW M5 (fuel consumption combined: 10.5 l/100 km
[26.9 mpg imp]*; CO2 emissions combined: 241 g/km*) in Need for
SpeedTM Payback, the action driving blockbuster releasing
this fall. This marks first time BMW has revealed a car through a
videogame partnership, unveiling the new BMW M5 at gamescom, Europe’s
biggest trade fair for interactive games and entertainment. The new
BMW M5 builds on the traditional concept of a luxurious four-door
business sedan by appealing to drivers with a taste for high speed and
adrenaline. Need for SpeedTM Payback players will be among
the first to experience the new M xDrive all-wheel drive as they tear
through the city streets and diverse landscape of Fortune Valley this fall.
“The new BMW M5 is a stunning car,” said Marcus Nilsson, Executive
Producer at Ghost Games. “With immense horsepower and torque combined
with gorgeous design, our players are going to love getting behind the
wheel of the new M5. Whether it’s pulling off intense heist missions,
or outrunning cops in epic pursuits or just cruising the open world,
this car embodies performance, speed and desire, making it one of the
pinnacle rides in Need for SpeedTM Payback.”
The M5 takes the BMW M-series into new territory, with 441 kW/600 hp,
peak torque of 750 Nm and 10.5 l/100 km fuel consumption combined/ 241
g/km CO2 emissions combined, which promise supreme propulsive power
and formidable performance. The new M xDrive developed by BMW M GmbH
is the most engaging all-wheel-drive system yet to grace the
high-performance segment and will be on display across various
terrains in Need for SpeedTM Payback.
“The M is not only synonymous for the world’s most powerful letter,
but has also become a synonym worldwide for the prototype of the
Ultimate Driving Machine. Take a look at the new BMW M5: its power
output, torque and acceleration, the M specific all-wheel drive system
M xDrive and its stunning design make our all-new toy the perfect
feature for Need for Speed,” said Frank van Meel, President BMW M
Division. “While the M5 won’t be officially released until next
spring, Need for Speed players can drive it first and exclusively in
Need for SpeedTM Payback. We at BMW M are really proud of
this collaboration.”
“Young, enthusiastic and 100% devoted to their passion: This is not
only true for BMW M fans but also for millions of gamers around the
globe, who love Need for SpeedTM. BMW is joy and excitement
for cars, whether it is in real life or digital,” said Hildegard
Wortmann, Senior Vice President Brand BMW. “With this cooperation BMW
can reach out to a new audience that is truly digital. This is a
perfect example for a fruitful cooperation in modern marketing with
benefits for everyone and a new milestone after the BMW M2’s debut in
2015’s Need for SpeedTM.”
BMW and Need for SpeedTM share a long tradition together.
Already in 1999 the BMW M5 was part of the first Need for
SpeedTM. BMW was part of the history of Need for
SpeedTM ever since: Whether it was the BMW M3 in 2005’s
Need for SpeedTM Most Wanted, the BMW M3 GTR in Need for
SpeedTM Shift in 2009, and many other appearances of BMW
M4, M6 and many alike. Just recently the new BMW M2 entered the stage
in 2015’s Need for SpeedTM.
Need for SpeedTM is one of the world’s bestselling video
game franchises.
Its latest instalment, Need for SpeedTM Payback, will be
available worldwide on November 10th for Xbox One, PlayStation®4, and
Origin™ for PC. Need for SpeedTM Payback Deluxe Edition
owners will get their three-day early access starting Tuesday,
November 7th. Players can also get into the action before launch
through EA Access and Origin
Access, where members can play for up to 10 hours starting
Thursday, November 2nd with the EA Access and Origin Access Play First Trial.
Further information on official fuel consumption figures, specific
CO2 emission values and the electric power consumption of new
passenger cars is included in the following guideline: “Leitfaden über
Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer
Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
electric power consumption of new passenger cars), which can be
obtained from all dealerships, from Deutsche Automobil Treuhand GmbH
(DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
* Fuel consumption and CO2 emissions figures are provisional, based
on the EU test cycle and may vary depending on the tyre format specified.
For further information, please contact:
BMW Group Corporate Communications
Benjamin Titz
Spokesperson M GmbH, BMW and MINI Driving
Experience
Product Communications BMW Automobiles
Phone: +49
89 382 22998
E-Mail: benjamin.titz@bmw.de
Julian Hetzenecker
Communications BMW Group Sales Germany and
BMW Group Marketing
BMW Group Business and Finance
Communications
Phone: +49 89 382 39229
E-Mail: julian.hetzenecker@bmw.de
Bernhard Ederer
Spokesperson BMW Group Sales Germany and BMW
Group Marketing
BMW Group Business and Finance
Communications
Phone: +49 89 382 28556
E-Mail: bernhard.ederer@bmwgroup.com
Internet: www.press.bmwgroup.com
E-Mail:
presse@bmw.de
Electronic Arts
Jino Talens
Sr. PR Manager
650-628-9111
jtalens@ea.com
Danica Stanczak
Publicist
650-628-3722
dstanczak@ea.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company delivers games, content and
online services for Internet-connected consoles, personal computers,
mobile phones and tablets. EA has more than 300 million registered
players around the world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands
such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for
Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA
is available at www.ea.com/news.
EA SPORTS, Origin, Need for Speed, The Sims, Dragon Age, Plants vs.
Zombies, Battlefield,are trademarks of Electronic Arts Inc. and its
subsidiaries. John Madden, NFL, UFC and FIFA are the property of their
respective owners and used with permission.
Xbox and Xbox 360 are trademarks of the Microsoft group of companies.
“PlayStation” is a registered trademark of Sony Computer
Entertainment Inc.