BMW and EA Debut a All-new BMW M5 in Need for Speed Payback.

Cologne. Today, Electronic Arts and a BMW Group
debuted a all-new BMW M5 (fuel expenditure combined: 10.5 l/100 km
[26.9 mpg imp]*; CO2 emissions combined: 241 g/km*) in Need for
SpeedTM Payback, a movement pushing blockbuster releasing
this fall. This outlines initial time BMW has suggested a automobile by a
videogame partnership, phenomenon a new BMW M5 during gamescom, Europe’s
biggest trade satisfactory for interactive games and entertainment. The new
BMW M5 builds on a normal judgment of a lush four-door
business sedan by appealing to drivers with a ambience for high speed and
adrenaline. Need for SpeedTM Payback players will be among
a initial to knowledge a new M xDrive all-wheel expostulate as they tear
by a city streets and different landscape of Fortune Valley this fall.

“The new BMW M5 is a overwhelming car,” pronounced Marcus Nilsson, Executive
Producer during Ghost Games. “With measureless horsepower and torque combined
with beautiful design, a players are going to adore removing behind the
circle of a new M5. Whether it’s pulling off heated heist missions,
or outrunning cops in epic pursuits or usually cruising a open world,
this automobile embodies performance, speed and desire, creation it one of the
apex rides in Need for SpeedTM Payback.”

The M5 takes a BMW M-series into new territory, with 441 kW/600 hp,
rise torque of 750 Nm and 10.5 l/100 km fuel expenditure combined/ 241
g/km CO2 emissions combined, that guarantee autarchic propulsive power
and challenging performance. The new M xDrive grown by BMW M GmbH
is a many enchanting all-wheel-drive complement nonetheless to beauty the
high-performance shred and will be on arrangement opposite various
terrains in Need for SpeedTM Payback.

“The M is not usually synonymous for a world’s many absolute letter,
though has also turn a synonym worldwide for a antecedent of the
Ultimate Driving Machine. Take a demeanour during a new BMW M5: a power
output, torque and acceleration, a M specific all-wheel expostulate system
M xDrive and a overwhelming pattern make a all-new fondle a perfect
underline for Need for Speed,” pronounced Frank outpost Meel, President BMW M
Division. “While a M5 won’t be strictly expelled until next
spring, Need for Speed players can expostulate it initial and exclusively in
Need for SpeedTM Payback. We during BMW M are unequivocally unapproachable of
this collaboration.”

“Young, eager and 100% clinging to their passion: This is not
usually loyal for BMW M fans though also for millions of gamers around the
globe, who adore Need for SpeedTM. BMW is fun and excitement
for cars, either it is in genuine life or digital,” pronounced Hildegard
Wortmann, Senior Vice President Brand BMW. “With this team-work BMW
can strech out to a new assembly that is truly digital. This is a
ideal instance for a cultivatable team-work in complicated selling with
advantages for everybody and a new miracle after a BMW M2’s entrance in
2015’s Need for SpeedTM.”

BMW and Need for SpeedTM share a prolonged tradition together.
Already in 1999 a BMW M5 was partial of a initial Need for
SpeedTM. BMW was partial of a story of Need for
SpeedTM ever since: Whether it was a BMW M3 in 2005’s
Need for SpeedTM Most Wanted, a BMW M3 GTR in Need for
SpeedTM Shift in 2009, and many other appearances of BMW
M4, M6 and many alike. Just recently a new BMW M2 entered a stage
in 2015’s Need for SpeedTM.

Need for SpeedTM is one of a world’s bestselling video
diversion franchises.

Its latest instalment, Need for SpeedTM Payback, will be
accessible worldwide on Nov 10th for Xbox One, PlayStation®4, and
Origin™ for PC. Need for SpeedTM Payback Deluxe Edition
owners will get their three-day early entrance starting Tuesday,
Nov 7th. Players can also get into a movement before launch
by EA Access and Origin
Access
, where members can play for adult to 10 hours starting
Thursday, Nov 2nd with a EA Access and Origin Access Play First Trial.

 

 

 

Further information on central fuel expenditure figures, specific
CO2 glimmer values and a electric energy expenditure of new
newcomer cars is enclosed in a following guideline: “Leitfaden über
Kraftstoffverbrauch, die CO2-Emissionen und basement Stromverbrauch neuer
Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
electric energy expenditure of new newcomer cars), that can be
performed from all dealerships, from Deutsche Automobil Treuhand GmbH
(DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and during http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.

 

 * Fuel expenditure and CO2 emissions total are provisional, based
on a EU exam cycle and might change depending on a tyre format specified.

 

 

For serve information, greatfully contact:

 

BMW Group Corporate Communications

Benjamin Titz
Spokesperson M GmbH, BMW and MINI Driving
Experience
Product Communications BMW Automobiles
Phone: +49
89 382 22998
E-Mail: [email protected]

 

Julian Hetzenecker
Communications BMW Group Sales Germany and
BMW Group Marketing
BMW Group Business and Finance
Communications
Phone: +49 89 382 39229
E-Mail: [email protected]

 

Bernhard Ederer
Spokesperson BMW Group Sales Germany and BMW
Group Marketing
BMW Group Business and Finance
Communications
Phone: +49 89 382 28556
E-Mail: [email protected]

 

Internet: www.press.bmwgroup.com
E-Mail:
[email protected]

 

 

Electronic Arts

Jino Talens
Sr. PR Manager
650-628-9111
[email protected]

 

Danica Stanczak
Publicist
650-628-3722
[email protected]

 

 

The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

 

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

 

 

 

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a tellurian personality in digital
interactive entertainment. The Company delivers games, calm and
online services for Internet-connected consoles, personal computers,
mobile phones and tablets. EA has some-more than 300 million registered
players around a world.

In mercantile year 2017, EA posted GAAP net income of $4.8 billion.
Headquartered in Redwood City, California, EA is famous for a
portfolio of critically acclaimed, high-quality blockbuster brands
such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for
Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA
is accessible during www.ea.com/news.

EA SPORTS, Origin, Need for Speed, The Sims, Dragon Age, Plants vs.
Zombies, Battlefield,are trademarks of Electronic Arts Inc. and its
subsidiaries. John Madden, NFL, UFC and FIFA are a skill of their
particular owners and used with permission.

Xbox and Xbox 360 are trademarks of a Microsoft organisation of companies.
“PlayStation” is a purebred heading of Sony Computer
Entertainment Inc.