Awards for Audi in March 2013

Wins for Audi in five “Fleet Award” categories
The readers of the magazine “Autoflotte” have voted the brand with the four rings winner of the 2013 “Fleet Award” in five categories. This result means Audi has earned a podium place in every vehicle category: The A1 won the “Small Car” category, with the A3 joining it as overall winner in the “Compact Class” category. The “Full-Size” winner was the A6, and the A8 came out on top among the luxury models. Finally, the Audi Q5 emerged as overall winner of the SUVs. Around 6,400 of the magazine’s readers took part in the poll. (March 8, 2013)

Audi A4 and Audi A8 are “4WD Car of the Year 2013”
The readers of the magazine “Auto Bild Allrad” voted the Audi A4 with quattro drive top of the “4WD Car up to 40,000 euros” category. The Audi A8 with quattro drive won the “4WD Car over 40,000 euros” class. The field of competitors comprised 151 pick-ups, SUVs, vans and other all-wheel-drive automobiles in ten different categories. The award was collected by Markus Siebrecht, Head of Marketing for Germany at AUDI AG, who took the opportunity to mention that the five millionth quattro left the Neckarsulm production line on February 25, 2013. Some 105,200 of the magazine’s readers cast their vote. (March 21, 2013)

Market research on the Web: Audi has strongest image ratings of all automotive brands
Once a year, the online market research institute “” surveys Internet users on their perceptions of the most familiar automotive brands. In the “Brandfeel” study, twelve carmakers were tested for their brand strengths and market positions. In the latest brand ranking, Audi repeated its top placement from the prior year, which signifies that it is perceived as the most innovative and appealing of all automotive brands in the field. This was reported in the online edition of “Werben und Verkaufen” magazine.

ÖAMTC awards “Marcus” to Audi A1 Sportback and A6 allroad
To commemorate the mechanic and inventor Siegfried Marcus, the Austrian Automobile, Motorcycle and Touring Club (ÖAMTC) held the inaugural “Marcus” awards this year. Audi won the trophy in two categories: the Audi A1 Sportback impressed readers in the “Small Beautiful” category; meanwhile the A6 allroad fended off the challengers in the “Rough Rugged” category. (March 15, 2013)

Audi R8 honored for best design quality
There were three Audi models among the winners of the red dot award: product design 2013. The Audi R8 received the “red dot: best of the best” award for highest design quality. The Audi A3 Sportback and the Audi S3 each scooped an award for “high design quality”. These awards were based on the verdict of a jury comprising 37 experts from 24 countries. (March 12, 2013)

Audi A1 and Q5: “Best Car of the Year” in Mexico
The Mexican magazine “Automovil Panamericano”, part of the Motorpress Group, voted the Audi A1 “Best Car of the Year” in the “Small Car” category for the second year in a row, this time for the Sportback version. The Audi Q5 triumphed in the “Midsize SUV” category. The winners of each category were chosen directly by the readership. (March 21, 2013)