Alfa Romeo Introduces ‘Near Life Experience’ Global Advertising Campaign during a Formula 1 U.S. Grand Prix

October 22, 2021

, Auburn Hills, Mich.

Alfa Romeo is introducing a initial tellurian promotion campaign, “Near Life Experience,” during a United States Grand Prix in Austin, Texas, on Sunday, Oct 24. “Near Life Experience” will premiere in a United States with a multichannel debate that will start on Alfa Romeo brand’s amicable media channels commencement this Friday, Oct 22 and will launch worldwide after this year. “Near Life Experience” can be noticed here.
“The stress of rising a ‘Near Life Experience’ debate for Alfa Romeo during this weekend’s U.S. Grand Prix is by design,” pronounced Olivier Francois, tellurian arch selling officer, Stellantis. “It pays reverence to a brand’s abounding racing birthright that goes behind as early as 1911 and to a start of Formula 1 in 1950, when Alfa Romeo was not usually present, we were champions a initial year, holding initial place with Giuseppe Farina and a Alfetta 158. ‘Near Life Experience” honors a abounding automotive extraction that continues to develop and delivers on a well-developed guarantee to Alfa Romeo drivers on a highway each day.”

The “Near Life Experience” debate interprets new values and a aspiration of Alfa Romeo, nonetheless reminds “Alfistas” that Alfa Romeo vehicles are designed with a reward placed on both pushing and emotion. Driving an Alfa Romeo is a singly romantic knowledge that creates a motorist feel something extraordinary, delivering a surpassing knowledge for a senses. It’s a perfection of all a feelings, emotions and sights, entrance together to form a impulse as tighten to ideal as humanly possible.

“For Alfa Romeo, a ‘Near Life Experience’ debate is a really large step toward a destiny as a reward tellurian brand,” pronounced Francesco Calcara, tellurian conduct of selling and communication, Alfa Romeo. “While remaining loyal to a brand’s DNA, a summary of Italian eminent sportiness given 1910, this video speaks of a adventurous opinion and a singular ability to yield a business with a abdominal experience. This is a initial time we’re regulating a singular denunciation all over a world, a proceed summary to everybody who shares Alfa Romeo’s values.”

As partial of a campaign, Alfa Romeo is also introducing a #AlfaRomeoExperience hashtag, giving Alfistas a event to share their possess near-life practice opposite a brand’s amicable media channels.

This debate was grown by TRG (The Richards Group), an eccentric group in Dallas, and destined by Salomon Ligthelm. The executive of photography, Daniel Bouquet, formerly worked on “Sound of Metal,” that was nominated for a 2021 Academy® Award. The soundtrack consists of Flavio Ibba’s arrangement of Vltava (The Moldau) from Smetana’s Má vlast (My Country).

Alfa Romeo during Formula 1 United States Grand Prix 2021
In support of a tellurian launch of a “Near Life Experience” promotion campaign, Alfa Romeo in partnership with MotorTrend invites owners, fans and guest to knowledge a 111-year-old, race-inspired Italian code during a legendary Circuit of a Americas to watch Alfa Romeo racing drivers, Kimi Räikkönen and Antonio Giovinazzi, do conflict on a usually American Grand Prix of a 2021 season. Alfa Romeo’s reward liberality is located nearby a Grand Plaza outward spin 19 and will underline a VIP loll with entertainment, live lane radio feed to stay up-to-speed on all a action, a practical competition simulator, iconic Alfa Romeo arrangement car, special giveaways for Alfa Romeo owners who uncover their automobile pivotal and a wordless auction benefiting a internal United Way charity.
Race fans and guest are speedy to also follow along on a Alfa Romeo USA Instagram and Twitter amicable media channels via a Grand Prix weekend for singular calm heading adult to a competition and an disdainful Alfa Romeo Formula 1 group playlist on Spotify desirous by a Alfa Romeo Formula 1 racing team.
2022 Alfa Romeo Giulia
The 2022 Alfa Romeo Giulia Sprint, Giulia Ti and Giulia Veloce broach race-inspired opening with class-leading 280 horsepower, modernized technologies, charming Italian character and accessible all-wheel-drive system, while providing an refreshing pushing knowledge in a reward midsize sedan segment. For 2022, enhancements to a Giulia lineup consolidate new customary modernized driver-assistance complement (ADAS) technology, as good as reserve and preference facilities opposite all trim levels.
The Giulia Quadrifoglio represents a halo of a lineup and highlights Alfa Romeo’s disdainful motorsports and opening imagination with a best-in-class, 505-horsepower, 2.9-liter, twin-turbocharged V-6 engine, earning a pretension of a many absolute Alfa Romeo prolongation automobile and a quickest with an unrivalled 3.8-second 0-60 miles per hour (mph) time. Plus, Giulia Quadrifoglio set a Nürburgring record path time of 7 minutes, 32 seconds, a fastest ever by a five-passenger prolongation sedan.
2022 Alfa Romeo Stelvio
The Alfa Romeo Stelvio sets a benchmark for opening SUVs with updates for 2022 that consolidate new customary modernized driver-assistance complement (ADAS) technology, as good as reserve and preference facilities opposite all trim levels. Born from a world’s biggest pushing road, a Stelvio Pass, a 2022 Alfa Romeo Stelvio delivers performance, pattern and record in an SUV that could usually come from Italy. Crafted by Alfa Romeo artisans during a Cassino plant in Italy, a Stelvio lineup is infused with Italian passion, craftsmanship and creation and is a covenant to Alfa Romeo’s forlorn change of engineering and emotion, formulating a reward midsize SUV for pushing enthusiasts.
Alfa Romeo
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of a many stylish and sporty cars in automotive history. That tradition lives on currently as Alfa Romeo continues to take a singular and innovative proceed to conceptualizing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, character and record in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, modernized technologies and an refreshing pushing knowledge to a reward midsize sedan segment. The Giulia Quadrifoglio and a Stelvio Quadrifoglio underline Alfa Romeo’s many absolute prolongation engine ever with unrivalled 0-60 mph times of 3.8 and 3.6 seconds respectively, and consolidate Alfa Romeo’s “la meccanica delle emozioni” (the mechanics of emotion) spirit. Alfa Romeo is partial of a portfolio of brands offering by heading tellurian automaker and mobility provider Stellantis. For some-more information per Stellantis (NYSE: STLA), greatfully revisit

Follow Alfa Romeo code news and video on:
Company blog:
Media website:
Alfa Romeo newsroom:
Consumer website: and
Facebook: Alfa Romeo USA
Instagram: @alfaromeousa
Twitter: @alfaromeousa and @StellantisNA