Munich. The new BMW R 18 B and R 18 Transcontinental
celebrate their world premieres like no other motorcycle before: they
are starring in the music video of well-known
Big Machine Records
act The Cadillac Three and their new song “Get After
It”. After various digital world premieres, this is another completely
new approach to show a new bike for the first time.
The collaboration with the band from Nashville, Tennessee (USA)
came to life just natural. “One of the most exciting things about this
partnership is being able to combine awesome music and motorcycles. It
was a truly special experience to be the first person in the USA to
ride these new bikes for the first time,” says lap-steel guitarist
Kelby Ray, who is a passionate rider himself.
The video production took place just outside of Nashville in
June with director Dylan Rucker leading the high-octane clip. “This
was such an awesome experience! While recording the track we tried to
incorporate the feeling of getting on that BMW Motorrad bike for the
first time while playing a really loud guitar through huge Marshall
stacks like we do out on the road. I think we nailed it,”
Singer-guitarist Jaren Johnston adds. And the third member of the
band, drummer Neil Mason, says: “We’ve had a great relationship with
Marshall Amplifiers for a long time and when we found out they’d
recommended us to BMW to help launch their new motorcycle with a music
video for “Get After It,” it felt like a big ole hell yes for us.”
Riding a motorcycle while listening to music – both fit well
together, as they promise deep emotional experiences and intense
pleasure on two wheels. It is not for nothing that generations of
artists have dedicated their songs to the experience of motorcycling.
“BMW Motorrad stands for the passion for riding, but it’s also
about meeting people and being part of the community,” says Ralf
Rodepeter, Head of Marketing and Product Management BMW Motorrad.
“Both music and riding a motorcycle are just about pure emotion. I
can’t think of a better song than this awesome track from The Cadillac
Three for this project.” To ensure that beats and basses perfectly
complement the ear while riding, BMW Motorrad has long been engaged in
intensive development work on its sound systems. With its now agreed
long-term partnership with world-renowned British company Marshall
Amplification, the innovation and quality of BMW Motorrad sound
systems are set to reach new heights.
With the Marshall sound system, the new R 18 Transcontinental
and R 18 B offer an intense sound experience. Already as standard both
bikes feature a sound system developed in collaboration with the
British manufacturer Marshall, featuring 2-way speakers integrated
into the front of the fairing. Black speaker grilles with white
Marshall lettering round off the classic look. The Marshall Gold
Series Stage 1 and Stage 2 sound systems are optionally ex works to
provide even more intensive listening pleasure. Up to 4 loudspeakers
and 2 subwoofers with 280 watts of total output provide incomparable
sound quality and “good vibrations”.
For 60 years, Marshall, originally from Hanwell, London, now
based in Bletchley, Milton Keynes (UK), have produced legendary guitar
amplifiers used by the world’s best musicians. Since 2012 they have
expanded their audio quality into award winning headphones and active
speakers designed for music lovers.
“The legendary Marshall spirit and the development power of BMW
Motorrad just fit perfectly together. It’s the perfect match,” says
Alex Coombes, Commercial Director Marshall. “We’re already looking
forward of much more to come”.
With the new R 18 Transcontinental, BMW Motorrad is adding a
Grand American Tourer to the R 18 family as well as the R 18 B
“Bagger”, which is particularly popular in the USA. As with
the previous R 18 models, the new R 18 Transcontinental and R 18 B
combine the thrilling power of the “Big Boxer” with a
classic chassis concept based on historical models, exclusive
equipment and a stylish design.
The two new members of the R 18 family will be presented on 6
August in Sturgis, South Dakota, USA for the first time to the public.
Worldwide start of sales of the new BMW R 18 B and R 18
Transcontinental will be in September 2021.
You can watch the music video of “Get After It” by
“The
Cadillac Three” here: https://youtu.be/unY5VmGE86g
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, BMW Motorrad Communications
Tel.:
+49-89-382-50181, Dominik.Schaidnagel@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.:
+49-89-382-57505, Tim.Diehl-Thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW
Motorrad
Tel.: +49-89-382-35108, Jennifer.Ruckenbrod@bmwgroup.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
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