A universe premiere like never before.

Munich. The new BMW R 18 B and R 18 Transcontinental
applaud their universe premieres like no other motorcycle before: they
are starring in a strain video of well-known
Big Machine Records
act The Cadillac Three and their new strain “Get After
It”. After several digital universe premieres, this is another completely
new proceed to uncover a new bike for a initial time.

The partnership with a rope from Nashville, Tennessee (USA)
came to life only natural. “One of a many sparkling things about this
partnership is being means to mix overwhelming strain and motorcycles. It
was a truly special knowledge to be a initial chairman in a USA to
float these new bikes for a initial time,” says lap-steel guitarist
Kelby Ray, who is a ardent supplement himself.

The video prolongation took place only outward of Nashville in
Jun with executive Dylan Rucker heading a high-octane clip. “This
was such an overwhelming experience! While recording a lane we attempted to
incorporate a feeling of removing on that BMW Motorrad bike for the
initial time while personification a unequivocally shrill guitar by outrageous Marshall
stacks like we do out on a road. we consider we nailed it,”
Singer-guitarist Jaren Johnston adds. And a third member of the
band, drummer Neil Mason, says: “We’ve had a good attribute with
Marshall Amplifiers for a prolonged time and when we found out they’d
endorsed us to BMW to assistance launch their new motorcycle with a music
video for “Get After It,” it felt like a large ole ruin approbation for us.”

Riding a motorcycle while listening to strain – both fit well
together, as they guarantee low romantic practice and intense
pleasure on dual wheels. It is not for zero that generations of
artists have dedicated their songs to a knowledge of motorcycling.

“BMW Motorrad stands for a passion for riding, though it’s also
about public people and being partial of a community,” says Ralf
Rodepeter, Head of Marketing and Product Management BMW Motorrad.
“Both strain and roving a motorcycle are only about pristine emotion. I
can’t consider of a improved strain than this overwhelming lane from The Cadillac
Three for this project.” To safeguard that beats and basses perfectly
element a ear while riding, BMW Motorrad has prolonged been intent in
complete growth work on a sound systems. With a now agreed
long-term partnership with world-renowned British association Marshall
Amplification, a creation and peculiarity of BMW Motorrad sound
systems are set to strech new heights.

With a Marshall sound system, a new R 18 Transcontinental
and R 18 B offer an heated sound experience. Already as customary both
bikes underline a sound complement grown in partnership with the
British manufacturer Marshall, featuring 2-way speakers integrated
into a front of a fairing. Black orator grilles with white
Marshall lettering turn off a classical look. The Marshall Gold
Series Stage 1 and Stage 2 sound systems are optionally ex works to
yield even some-more complete listening pleasure. Up to 4 loudspeakers
and 2 subwoofers with 280 watts of sum outlay yield incomparable
sound peculiarity and “good vibrations”.

For 60 years, Marshall, creatively from Hanwell, London, now
formed in Bletchley, Milton Keynes (UK), have constructed mythological guitar
amplifiers used by a world’s best musicians. Since 2012 they have
stretched their audio peculiarity into endowment winning headphones and active
speakers designed for strain lovers.

“The mythological Marshall suggestion and a growth energy of BMW
Motorrad only fit ideally together. It’s a ideal match,” says
Alex Coombes, Commercial Director Marshall. “We’re already looking
brazen of most some-more to come”.

With a new R 18 Transcontinental, BMW Motorrad is adding a
Grand American Tourer to a R 18 family as good as a R 18 B
“Bagger”, that is quite renouned in a USA. As with
a prior R 18 models, a new R 18 Transcontinental and R 18 B
mix a stirring energy of a “Big Boxer” with a
classical framework judgment formed on chronological models, exclusive
apparatus and a stylish design.

The dual new members of a R 18 family will be presented on 6
Aug in Sturgis, South Dakota, USA for a initial time to a public.
Worldwide start of sales of a new BMW R 18 B and R 18
Transcontinental will be in Sep 2021.

You can watch a strain video of “Get After It” by
Cadillac Three” here: https://youtu.be/unY5VmGE86g

You will find press element on BMW motorcycles and BMW Motorrad
supplement apparatus in a BMW Group PressClub during www.press.bmwgroup.com.

In box of queries greatfully contact:

Dominik Schaidnagel, BMW Motorrad Communications
+49-89-382-50181, [email protected]

Tim Diehl-Thiele, Head of Communications BMW Motorrad
+49-89-382-57505, [email protected]

Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW
Tel.: +49-89-382-35108, [email protected]

Internet: www.press.bmw.de
E-mail: [email protected]

The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW
Motorrad, a BMW Group is a world’s heading reward manufacturer of
automobiles and motorbikes and also provides reward financial and
mobility services. The BMW Group prolongation network comprises 31
prolongation and public comforts in 15 countries; a association has a
tellurian sales network in some-more than 140 countries.

In 2020, a BMW Group sole over 2.3 million newcomer vehicles
and some-more than 169,000 motorbikes worldwide. The distinction before taxation in
a financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 Dec 2020, a BMW Group had a workforce
of 120,726 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association set a march for the
destiny during an early theatre and consistently creates sustainability and
fit apparatus government executive to a vital direction, from
a supply sequence by prolongation to a finish of a use proviso of all products.

LinkedIn: https://www.linkedin.com/company/bmw-group/