Munich. In 2019 as well, BMW Motorrad has sold more
motorcycles and scooters than ever before. Compared to the strong
previous year, deliveries increased by a further 5.8%. As of December
2019 a total of 175,162 vehicles (previous year: 165,566 units) were
delivered to customers.
Dr. Markus Schramm, Head of BMW Motorrad: “2019 was another very
successful year for BMW Motorrad in spite of a number of challenges.
We achieved a sales record for the ninth time in succession. I would
like to thank our customers all over the world most sincerely for the
great trust they have placed in us again in 2019.
Schramm continues: “The 2019 sales figures clearly show that our
motorcycle growth strategy is taking effect.
This success was achieved due to the market launch of seven new
models as well as the powerful BMW Motorrad product portfolio. We will
expand our product range with emotional and innovative new products in
2020, too. We have already given a preview of our highly anticipated
BMW R 18 in 2019.
We also look back with pride on our success in racing in 2019. First
podium finishes in the FIM World Superbike Championship (WorldSBK) and
the successful entry into the Endurance World Championship (FIM EWC)
confirm our confidence in the new BMW S 1000 RR.”
Strong sales in Europe and stability in the USA.
With 26,292 units sold (+10.4% compared to the previous year),
Germany is once again the largest single market for BMW Motorrad and
the brand thus confidently defends its position as the most successful
motorcycle manufacturer in the German market.
Thanks to the positive developments in the important European markets
of France (17,300 units), Italy (15,580 units), Spain (12,607 units)
and the Great Britain/Ireland (9,611 units), sales volumes in 2019
grew significantly throughout Europe (7% compared with the previous year).
BMW Motorrad was also able to maintain its strong position in other
important sales markets such as the USA and Canada, with a total
volume of 15,116 units sold in a difficult market environment.
China and Brazil continue to gain ground.
BMW Motorrad is continuing to expand in China and Brazil, too. With
8,818 motorcycles and scooters sold in China, BMW Motorrad is able to
record an impressive 16.6% growth in China.
A similarly positive development can be observed in Brazil. With
10,064 vehicles now sold and growth of 36.7%, the South American
market will move into the top 6 BMW Motorrad markets in 2019.
GS models with ShiftCam boxer engine really take off.
The two BMW R 1200/1250 GS and BMW R 1200/1250 GS Adventure travel
enduros set another record in 2019. With a total of over 59,000 units
of the two GS models now sold, the public’s favourites are continuing
their impressive success story seamlessly with the new ShiftCam Boxer engine.
In 2019, the traditionally strong position of the hallmark BMW
Motorrad boxer drive, with its new ShiftCam technology, will ensure an
increase in volume to now almost 90,000 units, confirming the
continuing popularity of this concept and consolidating its leading
position in the overall BMW Motorrad range.
The importance of the 500 ccm capacity segment.
The BMW G 310 R and BMW G 310 GS single-cylinder models continue to
enjoy unbroken popularity in the third year after their launch. With
over 20,000 machines sold worldwide, these two agile all-rounders are
a permanent fixture in the BMW Motorrad portfolio and will continue to
contribute to the overall success in 2019.
BMW Motorrad mid-range models in the fast lane.
The BMW Motorrad mid-range models based on the advanced powerful
two-cylinder in-line engine also showed positive sales growth. With
almost 29,000 models sold, the mid-range segment was able to underline
its strong position in the overall BMW Motorrad range. The BMW F 750
GS and BMW F 850 GS models enjoyed the greatest demand.
Outlook at 2020.
BMW Motorrad is entering the next decade with excitement and joy.
Timo Resch, BMW Motorrad Head of Sales and Marketing: “We already
presented three of our brand new models for the coming season at EICMA
2019. In the mid-range segment, we are launching two highly attractive
new bikes, the BMW F 900 R and the F 900 XR. And the new edition of
the popular BMW S 1000 XR is also eagerly awaited by our customers. We
are of course particularly looking forward to our entry into the
high-volume cruiser segment in the second half of 2020. The market
launch of the BMW R 18 will certainly be one of the highlights in 2020”
You will find further press material on BMW motorcycles and BMW
Motorrad rider equipment in the BMW Group PressClub atwww.press.bmwgroup.com.
In case of queries, please contact:
Tim Diehl-Thiele, Head of Communication BMW Motorrad
Tel.: +49 151 601 57505, Tim.Diehl-Thiele@bmw.de
Ingo Wirth, Head of Communication MINI and BMW Motorrad
Tel.: +49 89 382 -25814, Ingo.Wirth@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2019, the BMW Group sold over 2,520,000 passenger vehicles and
more than 175,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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