Munich. The winter training courses provided by the
BMW and MINI Driving Experience have always been closely associated
with Austria. 27 years ago, a handshake between Josef Bücherl, one of
the developers of BMW driver training courses, and Hans Falkner, head
of the 5-star hotel “DAS CENTRAL – ALPINE . LUXURY . LIFE”, sealed the
launch of the BMW Snow Experience in Sölden. Last Friday, Bücherl and
members of the Falkner family met up again at BMW Welt in Munich,
where they were joined by representatives from BMW M GmbH, the BMW and
MINI Driving Experience, and winter training venues in Ötztal and
Pitztal to celebrate the start of the next phase of this successful cooperation.
One core aspect of the partnership is the continuation of the success
story in Sölden. In addition to the BMW Snow Basic Training and BMW
Snow Intensive Training courses, Sölden is also primarily a venue for
corporate and customer events. The cooperation with Pitztal is also
being increased. Located 1,700 metres above sea level, the training
facility there offers dynamic fields, a drift oval and a handling
track for the BMW Snow Drift Training course and BMW internal driver
training courses. As of the coming season, which begins in December
2017, the area will be available exclusively for BMW.
“The BMW winter training courses in Austria have a long tradition,
which we enjoy celebrating together with all those who have made this
success story possible,” says Frank van Meel, Chairman of the Board of
Management of BMW M GmbH. “I am particularly pleased that we will
significantly increase our cooperation with the Pitztal tourist board,
which began in 2016.” Robert Eichlinger, Head of the BMW and MINI
Driving Experience, adds: “The winter training courses in Sölden and
Pitztal are very popular with our customers, and it is no longer
possible to imagine the BMW and MINI Driving Experience portfolio
without them. That is why we have added the events in Pitztal to our
range of courses. It would not be possible to handle the large number
of courses without outstanding organisation and perfect teamwork. I
would like to thank those responsible in the Ötztal and Pitztal
regions for this fantastic partnership.”
The guests at BMW Welt included Jack Falkner, Managing Director of
Bergbahnen Sölden, Angelika Falkner, owner of the 5-star hotel “DAS
CENTRAL – ALPINE . LUXURY . LIFE”, and hotel manager Michael Waschl.
Representatives of the Pitztal region were Gerhard Gstettner, Managing
Director of the Pitztal Tourism Association, and Bruno Füruter, Chair
of the Supervisory Board of the Pitztal Tourism Association. As part
of the gathering, the guests were treated to a tour of BMW Welt.