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– New Passat to be presented to some 20,000 participants from all over a world
– Largest play eventuality to date starts in October
Volkswagen will be presenting a new Passat to general Volkswagen dealers and European sales staff during a “Passat Experience” eventuality that starts during Costa Navarino in a Messenia region, Greece, on Oct 6, 2014. Some 22 million of this bestselling indication have already been sole worldwide, and a eighth era creates a entrance this year. One of a pivotal themes during a nine-week eventuality will be a new innovative assistance and reserve systems that underline in this successful model.
“The Passat has always been a pitch of technical progress. And now a eighth era of a car brings together a many modernized technologies of a time, sourroundings a new benchmark in a class. This association will exhibit to a partners only how innovative and fit a bestseller is”, Xavier Chardon, Head of Marketing during a Volkswagen Passenger Cars brand, said. The participants can demeanour brazen to a richly sundry and ominous module covering all aspects of a assistance, infotainment, comfort and expostulate systems in a new Passat. They will also have a eventuality for endless exam drives, putting some-more than 200 Passat with a operation of engine and apparatus configurations by their paces. In further to workshops providing sales staff with minute information on a vehicle, Volkswagen dealers will also be given an discernment into a destiny marketplace and code plan for their sold country. The eventuality is being hold during a nine-week duration from Oct 6 to Dec 4. A sum of some 20,000 guest are expected, creation this association Volkswagen’s largest play eventuality ever.
“The eventuality in a Messenia segment is a joining to Greece, to a internal partners and a people there”, Anders-Sundt Jensen, Head of Marketing Communications during a Volkswagen Passenger Cars brand, explained. He went on to contend this vital eventuality was also an mercantile impulse for a region. Local partners in sold have been concerned in a classification and several hotels have extended their season. Great caring was also taken in selecting a location: “In a suggestion of ‘Think Blue.’, a hotel we have selected for this eventuality in Greece is deeply committed to tolerable and ecological responsibility”, Jensen said. The Westin Resort, Costa Navarino, was famous with a EHMA Sustainability Award by Diversey Care in 2013 and awarded a Green Key 2013 eco-label that honors joining to a sourroundings and a doing of ecologically tolerable projects in a hotel industry.