Toyota named automobile “Brand of the Year” in the 2013 Harris Poll Canada EquiTrend® Study

Nielsen Consumer Insights (formerly known as Harris/Decima) collected the opinions of 9,138 Canadian consumers aged 15 and over during July and August.

It is the third consecutive year Toyota has emerged from the study as the highest ranked automobile brand in Canada.

“We spend a lot of time listening to Canadians and adopting their lifestyle wants and needs across our product lineup,” said Seiji Ichii, President, Toyota Canada Inc. “We value being recognized as Brand of the Year for the last three consecutive years as this award speaks directly to Canadians’ appreciation and consideration of the quality, value-added vehicles Toyota offers.”  

Apart from Equity, the 2013 Harris Poll Canada EquiTrend® Study also includes 14 other measures, covering aspects such as consumer connectedness to a brand, brand performance versus expectations, perceptions of brand momentum and the level of advocacy among consumers.

Nielsen is a leading global provider of information and insights into what consumers watch and buy and recently acquired Harris Interactive (known as Harris/Decima in Canada).