Toronto Mazda Owners and Mazda Canada to Set World Record

— At Heart for Hearth 2013, an epic gathering of 800 Mazda vehicles
will raise money to benefit Hearth Place Cancer Care Centre —

RICHMOND HILL, ON, July 23, 2013 /CNW/ – On Sunday September 22nd, 2013
TorontoMazda3.ca (TM3) and Mazda Canada Inc. (MCI) will host one of the
largest gatherings of Mazdas in the world on the runway of Oshawa
Municipal Airport.  With an estimated 800 cars on the runway, the group
of cars will aim to break the world record for most Mazdas in a single
parade formation.  The previous record was set in June 2013, when 683
Mazda MX-5s gathered in Lelystad, Netherlands.

Heart for Hearth 2013 will run in conjunction with 5K on the Runway,
with both events raising funds to support the Hearth Place Cancer Care
Centre in Oshawa. In 2012, TM3 raised nearly $10,000, including a $4000
donation from Mazda Canada.  Nearly 300 Mazda3 and Mazdaspeed3 owners
joined the event, organizing their cars in formation to create a giant
“ZOOM ZOOM” on the airport runway.

Heart for Hearth 2013 registration is $20 per car, which includes
admission and door prizes from TM3 sponsors.  One lucky participant
will also win a three-year lease on a brand new 2014 Mazda3 from Mazda
Canada.

With great prizes, the chance to help set a world record, and all
proceeds directed towards a great cause, this will be a can’t-miss
event for all Mazda3 owners.

Registration: http://www.heartforhearth.com/

5K on the Runway registration: http://www.5kontherunway.ca/

Mazda Canada Inc. is responsible for the sales and marketing, customer
service and parts support of Mazda vehicles in Canada. Headquartered in
Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165
dealerships. For additional information visit Mazda Canada’s media
website at www.media.mazda.ca.

TorontoMazda3 (www.TorontoMazda3.ca) is one of the largest clubs and online forums for Mazda3 owners in
North America.  With over 15,000 registered members and nearly 20,000
people actively online in a given month, the club is very active in the
automotive scene throughout Southern Ontario, regularly holding meets,
attending shows, and participating in charity events.

Hearth Place Cancer Care Centre (www.hearthplace.org) established in 1997, is a support centre where cancer patients and
their families can come and share their experiences, find resources and
discover new ways to care for themselves and each other. As a drop-in
centre in the comfort of a homelike atmosphere, Hearth Place is
committed to providing community support for patients and their
families dealing with cancer. We offer peer support, information, a
resource centre, wellness programs and an ongoing lecture and
discussion series.

SOURCE: Mazda Canada Inc.