Hyundai once again joins Hollywoods biggest night as the exclusive automotive sponsor of the 83rd Academy Awards, broadcast on Sunday, February 27 on ABC. Nine Hyundai ads will air throughout the coverage two pre-show and seven during the awards ceremony itself. In accordance with Academy rules, and to ensure that Hyundais long-time voice gets to enjoy the spotlight for his second consecutive Oscar nomination, Hyundai cast a guest star for a portion of the evening. Jason Bateman provides the voiceover for four ads surrounding the Best Actor award presentation.

Hyundais lineup includes spots for Sonata, Sonata Turbo, Sonata Hybrid, Elantra, Genesis and Equus. The two red carpet ads include Good Things Come in Threes featuring Sonatas three distinct powertrains, and Comfy Home featuring the luxurious Equus flagship sedan. In-show spots include Family, featuring Sonata; Anachronistic City featuring Sonata Hybrid; Drawing Board, Childhood, and Deprogramming all featuring Elantra; Greatest Luxury, featuring Genesis; and iPad highlighting Equus unique application of an iPad owners manual. Bateman lends his voice to Drawing Board, Greatest Luxury, Anachronistic City, and iPad. Hyundais campaign also includes several animated billboards throughout the show. Drawing Board and Greatest Luxury are both making their debuts during the show.

Hollywoods biggest night is a pillar of our Big Voices in Big Places strategy, positioning Hyundai in the most-watched, high-profile advertising venues, said John Krafcik, president and CEO, Hyundai Motor America. With the compelling TV ratings combined with the glamour of the event and its attendees, its an ideal venue to show off the stars of our vehicle lineup.

All of Hyundais Academy Awards commercials feature Hyundais 2011 New Thinking, New Possibilities brand vision. Innocean Worldwide Americas, Hyundais agency of record, is responsible for all creative. To view Hyundais Super Bowl ads, please visit,

Leave a Comment