Munich. Millions of gamers worldwide can look forward
to an exciting new addition to “Need
for SpeedTM No Limits”: Starting this weekend, the
new BMW M5 (fuel consumption combined: 10.5 l/100 km; CO2 emissions
combined: 241 g/km) will be available for the highly successful
smartphone racing game. The high-performance sedan is an exclusive
feature of the latest “Xtreme Racing Championship”; between 2 – 9
February, players will be able register for the championship. After
registration, they have seven days to drive the BMW M5 in a series of
competitive races to test their skills. Winners will be able to
permanently unlock the model.
“Need for SpeedTM No Limits” is the first adaptation of
the extremely popular racing game series “Need for SpeedTM”
for mobile devices. In the two-and-a-half years since its market
launch, it has become one of the most popular smartphone racing games
in the world, with several million downloads and a very active
community. The game offers a wide range of unlockable vehicles that
can be customised to individual preferences and then tested against
other players around the world in different racing modes. More than 11
billion races have already been completed.
BMW is already part of the game, with the BMW M3 Coupé (1999), the
BMW M4 Coupé (2014) and the BMW M2 Coupé (2015). The new BMW M5 Sedan
will now join this trio. It will be integrated into the game’s app
icon and also features in the game trailer. With the BMW M5, BMW has
the fastest model in the Sports category. By this, gaming enthusiast
around the globe can experience the new Sports Sedan even before its
market launch in March 2018.
Electronic Arts and the BMW M5 already share a history. The sedan
celebrated its world
premiere last year – not, as is customary, at a motor show, but at
Europe’s biggest trade show for interactive games and entertainment,
GamesCom in Cologne. Why? Even before the BMW M5 was available in
showrooms, gamers were already able to experience it in the action
racing game “Need for SpeedTM Payback” that had just been
released at GamesCom 2017. In the meantime, gamers worldwide had
already clocked up around 480,000 hours – equivalent to about 55 years
– in the new BMW 5 Series Sedan on the virtual racetracks of “Need for
SpeedTM Payback”.
The BMW M5 continues the long history of BMW models in the successful
“Need for SpeedTM” racing game series. The first BMW
featured in “Need for SpeedTM” back in 1997; the first BMW
M5 in 1999. These were followed by the BMW M3 in “Need for
SpeedTM Most Wanted” in 2005, the BMW M3 GTR in “Need for
SpeedTM Shift” in 2009 and many other appearances,
including the BMW M4, M6 and Z4 M. Just three years ago, in 2015, the
new BMW M2 made its big debut in the newest instalment of “Need for
SpeedTM” at that time.
Download
Need for SpeedTM No Limits
If you have any questions, please contact:
BMW Group Corporate Communications
Julian Hetzenecker
Communications BMW Group Sales Germany and
BMW Group Marketing
BMW Group Business and Finance
Communications
Telephone: +49 89 382 39229
Email: julian.hetzenecker@bmw.de
Micaela Sandstede
Press spokesperson BMW Group Sales Germany and
BMW Group Marketing
BMW Group Business and Finance
Communications
Telephone: +49 89 382 61611
Email: micaela.sandstede@bmw.de
Media website: www.press.bmwgroup.com
Email:
presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2016 was approximately € 9.67 billion on revenues
amounting to € 94.16 billion. As of 31 December 2016, the BMW Group
had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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