Munich. A detailed model of the BMW R 1200 GS
Adventure developed by BMW Motorrad and LEGO Technic goes on sale from
01 January 2017. The BMW Motorrad best-seller will now find its way
into the homes of motorcycling enthusiasts of all ages. The model set
– consisting of 603 parts – is the product of close collaboration
between the LEGO Technic and BMW Motorrad design teams. Combining
innovative design with the art of engineering, it is the first ever
LEGO Technic model to be produced in cooperation with a motorcycle manufacturer.
“BMW Motorrad is very pleased to be able to share the enthusiasm for
this bike with the LEGO Technic community. Two companies came
together, both of them with a longstanding tradition to make emotional
products for their customers”, says Heiner Faust, Head of Sales and
Marketing of BMW Motorrad.
Authentic reproduction featuring numerous details
The LEGO Technic BMW R 1200 GS Adventure is designed to be as
faithful as possible. The characteristic lines of the motorcycle – the
so-called flyline – moving handlebars and even an adjustable
windshield recreate the original in miniature along with numerous
technical details. Enthusiasts will recognise the authentic BMW
Telelever front wheel suspension and the shaft drive as well as the
moving BMW Motorrad 2-cylinder boxer engine, which are set in motion
as soon as the motorcycle is moved. Even the black spoke wheels with
studded tyres resemble those of the model’s real counterpart. Thanks
to the many details, the set is not only realistic but also fun and
challenging to build.
“The proportions of the R 1200 GS Adventure have been recreated
outstandingly well in the LEGO Technic model. We are excited to see
how LEGO Design has reproduced so many visual and technical details of
the R 1200 GS Adventure. The close and creative cooperation between
the two design teams was particularly impressive – it went beyond a
conventional licensing agreement”, says Alexander Buckan, Head of BMW
Motorrad Vehicle Design.
The model is 18 cm high, 33 cm long and 10 cm wide, and an
interactive LEGO app is available for the set that features 3D
assembly instructions. The LEGO Technic BMW R 1200 GS Adventure also
has a surprise in store for collectors: the LEGO Group celebrates 40
years of LEGO Technic next year and to mark the occasion, the kit will
contain a specially designed LEGO Technic piece.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
137,000 motorcycles worldwide. The profit before tax for the financial
year was approximately € 9.22 billion on revenues amounting to € 92.18
billion. As of 31 December 2015, the BMW Group had a workforce of
122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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