The CW and Ford Partner to Give Away One 2012 Ford Focus Each Night This Week

  • Stars enter The CW SHOWroom on-air to learn about the all-new Ford Focus, give sneak previews of whats coming up on The CW, and show viewers how to win a 2012 Ford Focus

DEARBORN, Mich., April 4, 2011 The CW and Ford have formed a strategic marketing partnership, The CW SHOWroom, giving viewers a chance to win a new 2012 Ford Focus each night during The CWs prime time, beginning Monday, April 4, through Friday, April 8. The CW will create custom commercials for an unprecedented, week-long campaign featuring stars from the networks shows, including Gossip Girl, The Vampire Diaries and 90210. The spots will air each night of the week, and viewers can watch to learn how to enter to win an all-new Ford Focus, see sneak previews of upcoming episodes of The CW shows, and get an up-close look at the all-new Focus.

Were thrilled to partner with Ford for the global launch of the 2012 Focus and to create the biggest program to date for The CW Network, said Alison Tarrant, executive vice president, Integrated Sales and Marketing. For the first time, we are featuring talent from across our networks prime-time schedule to interact directly with the brand. This is a really exciting partnership for us; we are proud of the entertaining co-branded creative and the opportunity to give our fans the chance to win new Ford Focus vehicles and get sneak peeks of the final episodes of their favorite shows.

Each weeknight beginning April 4, The CW will air branded Ford Focus spots including stars Michael Steeger of 90210, Tika Sumpter of Gossip Girl, Robert Buckley of One Tree Hill, Nigel Barker of Americas Next Top Model, Sara Rue of Shedding for the Wedding, Katerina Graham of The Vampire Diaries and Cassidy Freeman of Smallville. Viewers need to watch The CW each night to find out how to enter to win a 2012 Ford Focus. One Ford Focus will be given away to one winner on each of the five nights of the sweepstakes.

Customized for each night of the campaign, the long-form ads showcasing the sweepstakes will feature The CW stars giving special previews of whats coming up on their shows, as a Ford product specialist and a very enthusiastic CW fan shows them all the features of the all-new Ford Focus. As part of the partnership, Ford Focus brand messaging will also be carried across The CW on-air, online and on-mobile for the full week, with special night opens and billboards on-air each night.

The all-new 2012 Focus has so many class-leading advanced features and content that it is hard to capture in a traditional 30-second ad, said Crystal Worthem, Ford Brand Content and Alliances manager. This new and creative collaboration with The CW is allowing the new Ford Focus to fully communicate its attributes to a younger, more connected consumer in a more engaging and relevant way.

The CW and Ford partnership continues in the April 6 episode of Americas Next Top Model. The models are teaming up with Ford Warriors in Pink to help raise awareness and work toward a cure for breast cancer. The relationship will be integrated into the entire episode and garner support through a print campaign for the 2011 Warriors in Pink line of apparel. Ford is a 17-year partner of Susan G. Komen for the Cure and has dedicated more than $110 million to the breast cancer cause.

Beginning Monday, April 11, viewers can also see more sneak previews from The CW stars of whats coming up this season online at


About The CW
The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is Americas fifth broadcast network and the only network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days. The networks primetime schedule includes such popular series as The Vampire Diaries, Americas Next Top Model, Gossip Girl, 90210, One Tree Hill, Supernatural and Smallville, as well as freshmen series Hellcats and Nikita.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

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