The BMW Museum App – an innovative guide to the history of sheer driving pleasure.

Munich. With the new BMW Museum App, the BMW Museum
in Munich is presenting its vision for the future of self-guided,
interactive tours through the history of “sheer driving pleasure”. For
the first time, this app allows smartphone and tablet users to preview
highlights from the history of BMW and its products before they make
their trip, while intelligent interactive technology allows them to
engage more intensively with the exhibits during the visit itself.
Whatever route visitors choose through the Museum, the app provides
them with in-depth explanatory descriptions of the individual
departments and exhibits as they move through the rooms. The audio and
text commentaries are offered in seven different languages. The BMW
Museum App is supplied in two versions – one for iOS and one for
Android devices. It is available free of charge from the Apple App
Store and Google Play Store since February 2016.

Spanning an exhibition area of approximately 5,000 square metres, the
BMW Museum is dedicated to the past, present and future of sheer
driving pleasure. Situated right next-door to the BMW headquarters, it
forms one pillar – alongside BMW Welt and the BMW Group Plant – in a
multidimensional brand experience. The Museum’s permanent exhibition
area is divided into seven themed “house” that provide a rich and
varied insight into BMW’s corporate and product history. The exhibits
include more than 120 of the most prestigious and important vehicles,
motorcycles and engines from the history of the BMW brand.

Using the BMW Museum App, visitors can single out the particular
topics and periods from the history of the brand that they want to
explore in more depth. They can then organise their tour through the
individual themed houses in any order they wish. The relevant
commentaries are streamed to their smartphone or tablet either in
audio format or as text supplemented by images and short video clips.
An interactive map allows users to orientate themselves more easily as
they move between the different departments, exploring the topics that
interest them most – for example motor sport or design, specific model
series or vehicles from particular decades.

All content offered by the BMW Museum App is available in German,
English, French, Italian, Spanish, Russian and Chinese.

The BMW Museum App allows BMW’s vision for the future of self-guided
tours through the history of the company and its products to be
enjoyed by a wide range of visitors. This digital museum guide and
innovative information medium meets the needs of all age groups and
will inspire visitors to engage even more intensively with those
topics in the Museum’s permanent, temporary and special exhibitions
that interest them most. By combining lively and engaging history with
interactive digital presentation technology, the BMW Museum App
mirrors the BMW Museum’s own approach to showcasing the past, present
and future of sheer driving pleasure. As users make their journey
through the history of mobility, the app also allows them to share
their impressions via social media. It is also possible to access the
latest news and events from the BMW Museum and BMW Welt.