At the Consumer Electronics Show (CES) 2020 – taking place in Las
Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its
visionary approaches to creating the mobility experience of the future.
The premium carmaker’s presence at CES 2020 can be summed up by the
hashtag #ChangeYourPerception. At its heart is the company’s firm
belief in its ability to not only understand the requirements of
future mobility but also find answers to them.
The BMW Group stand showcases this change in perspective, while
experiences and practical demonstrations anchor it in reality for the
visitors from all over the world.
A highlight of this year’s CES: the BMW i3 Urban Suite.
For seven years, the BMW i3 has played the role of iconic ambassador
for electric driving pleasure, sustainability and intelligent
connectivity in urban areas. These qualities have helped to make it
the world’s best-selling electric car in the premium compact segment.
And now the BMW Group has brought the BMW i3 Urban Suite to this
year’s CES in Las Vegas to reveal a mobility experience tailored
entirely to the passenger’s individual needs.
To achieve this, a standard BMW i3 underwent a complete
transformation (with only the driver’s seat and dashboard left
untouched) so that its interior now has the relaxed feel of a boutique
hotel. The aim was to create an inviting space with a high feel-good
factor in which to spend time – the perfect place for relaxing,
enjoying in-car entertainment or focusing on work in a laid-back setting.
This has been achieved by including, among other things, a large,
comfortable seat with footrest, a screen that flips down from the
headliner and a personal Sound Zone.
The BMW i3 Urban Suite also represents a logical step forward in the
BMW Group’s commitment to sustainable mobility. The vehicle is
underpinned by a holistic approach to making responsible use of
resources, encompassing the powertrain with zero local emissions, the
careful selection of materials and the production processes involved.
Fabrics containing recycled materials therefore come together with
certified wood and olive-tanned leather, while the floor mats are made
from recyclable materials that can be fed back into the materials
cycle, as per circular economy principles.
In preparation for the CES, a fleet of standard BMW i3 cars were
converted into Urban Suites in Munich then brought to Las Vegas, where
they can also be seen gracing the city’s streets. Indeed, anyone
wishing to be chauffeur-driven to their desired destination can use a
special app to order one of the BMW i3 Urban Suites.
The car will offer its passenger a first-hand experience of the BMW
Group’s innovative and sustainable mobility concept, while clearly
demonstrating that luxury travel in the future will have nothing to do
with vehicle size.
The BMW i3 Urban Suite is just one of the highlights of the BMW Group
stand at CES 2020 in Las Vegas. Comprehensive information on all
elements of the vehicle will be available when the show opens on 7 January.