Munich. From sports performance to future-focused
electric mobility, customers have enjoyed the signature BMW experience
using pedal power as well as horsepower for over 70 years now. The new
generation of bikes from BMW shares a design language but specialises
in various different themes. And all the models have the distinctive
BMW logo inserted into their front frame triangle.
The BMW Cruise Bike draws inspiration from the
ongoing fixie trend with its slim frame design courtesy of
Designworks, the BMW Group’s design innovation studio. However, unlike
a classical fixie bike, the BMW model cuts no corners in terms of
comfort. Its Shimano Nexus seven-speed hub gear ensures dynamic
acceleration and no maintenance issues.
The BMW M Bike is an even sportier creation,
inspired by BMW M cars and decked out in matt black paintwork and
stripes in the M Motorsport colour scheme. The Shimano SLX/XT groupset
has eleven gears, while the fork, spacers and seat posts are made from
carbon fibre – efficient lightweight design, motor sport-style.
The BMW hybrid e-bikes, meanwhile, have their collective finger on
the pulse. For example, the BMW Active Hybrid E-Bike
can rack up big mileages on a single charge, thanks to its Brose Drive
S Alu motor and 600 Wh lithium-ion battery. And the BMW Urban
Active Bike is perfect for the daily ride to work with its
slender frame design and barely visible battery. BMW therefore offers
the right e-bike for every purpose, whether a performance-oriented or
more comfort-based form of riding pleasure is required.
Flexibility is the name of the game with the BMW Folding
Bike, which can be stowed away in extremely small spaces
thanks to a nifty folding mechanism. BMW has also teamed up with Micro
Mobility Systems to offer a selection of practical mobility solutions
for everyday use and commuting. The BMW City Scooter
has an inherently space-saving design and the BMW
E-Scooter available from September 2019 adds extra vim with
its integral battery.
The collection also contains two extremely stable models designed
especially for children – in the shape of the BMW Kids
Bike and BMW Junior Cruise Bike. The
BMW Kids Bike offers impressive versatility; it can
be used as both a fully-fledged bicycle and a balance bike for practicing.
The BMW bikes are available at selected BMW dealers. The BMW
E-Scooter will be available from September 2019.
Manufacturer’s recommended retail prices:
BMW Bikes
BMW Cruise Bike – €1,100.00
BMW M Bike – €1,500.00
BMW Active Hybrid E-Bike –
€3,500.00
BMW Urban Hybrid E-Bike – €2,500.00
BMW Folding Bike – €750.00
BMW City Scooter – €200.00
BMW E-Scooter – €799.00
BMW Kids Bike – €295.00
BMW Junior Cruiser Bike – €475.00
For further questions please contact:
BMW Group
Cypselus von Frankenberg
Corporate and Governmental Affairs
Brand and Lifestyle Communications BMW
Phone: +49 (0)89 3823 0641
E-Mail: cypselus.von-frankenberg@bmw.de
Eckhard Wannieck
Head of Product and Brand Communications BMW
Telephone: +49-89-382-28042
E-Mail: Eckhard.Wannieck@bmwgroup.com
Internet: www.press.bmwgroup.com
E-Mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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