BMW opts to incorporate HTC Vive VR headsets and mixed reality into the development of new vehicle models. Computer images instead of laboriously constructed draft models: greater flexibility, faster results and lower costs.

Munich. BMW has become the first car manufacturer to introduce a mixed reality system into vehicle development that has been devised entirely using components from the computer games industry. This offers some significant advantages over the VR systems that have existed to date, and is the first step towards making virtual reality a very real … Read more

Successful outing for the BMW S 1000 RR racers in Aragón: Top five finish in the WorldSBK and a podium to start the Superstock season.

Munich (DE), 6th April 2016. The pinnacle of Superbike racing has kicked off its European season: Last weekend, the third round of the 2016 MOTUL FIM Superbike World Championship (WorldSBK) was held at MotorLand Aragón near Alcañiz in the north-east of Spain. The modern circuit also hosted the season opener of the 2016 FIM Superstock … Read more

BMW Motorsport Juniors test the BMW M6 GT3 in Oschersleben.

Munich (DE), 5th April 2016. Preparations for the start of the ADAC GT Masters season, from 15th to 17th April in Oschersleben (DE) entered the finishing straight with the official test at the Motorsport Arena on Monday and Tuesday. BMW Motorsport Juniors Jesse Krohn (FI) and Louis Delétraz (CH) took the opportunity to perform important … Read more

The Pure&Crafted Festival presented by BMW Motorrad is celebrating its second edition featuring Noel Gallagher’s High Flying Birds and Mando Diao on 12. and 13. August in the Berlin Postbahnhof station.

Munich. The PureCrafted Festival will be returning to the Berlin Postbahnhof on 12. and 13. August 2016 with lots of rock and alternative music, a big chunk of motorbike culture and a dash of New Heritage lifestyle. With exclusive Berlin gigs by Noel Gallagher’s High Flying Birds and Mando Diao, PureCrafted is staging one of … Read more

A powerful statement – the all-new BMW Lifestyle Collections 2016.

Munich . The BMW Group has always stood for trend-setting designs and premium quality. For those who want to extend this experience beyond the road, the BMW Lifestyle Collections are a further way to experience the typical BMW dynamism and lifestyle at its best. The all-new BMW Lifestyle Collections, presented in early April 2016 – the centenary … Read more

BMW and SALEWA continue their cooperation in the spirit of electric mobility. Ongoing partnership for an unparalleled alpine and outdoor sports experience.

Munich. The automobile manufacturer BMW and the mountain sports specialist SALEWA will continue to collaborate and pool their expertise also for the summer season 2016 – sustainable mobility and a perfect outdoor experience. The cooperative partnership has already existed since 2014 and offers the perfect combination of innovative technology, sporty driving dynamics and a fascination … Read more

BMW Motorsport News – Issue 12/16
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VLN: Exciting season opener in the “Green Hell”. The first race of the VLN endurance championship season took place at the Nürburgring (DE), and for BMW Motorsport this event marked the competitive debut of the BMW M6 GT3 at the Nordschleife. Due to restricted opportunities for testing, the ROWE Racing, Schubert Motorsport and Walkenhorst Motorsport … Read more