Speeches Audi press discussion IAA 2013

Luca de Meo
Member of a Board of Management of AUDI AG, Sales

Ladies and Gentlemen,

I’ve brought a best light in a universe with me. We call it: a pattern LED headlight. It shines brightly, but dazzling. It provides light as splendid as illumination for a driver; scarcely one billion light variations are probable and a approaching drivers are not dazzled. That’s only one of many highlights of a new A8.

We have serve grown a tip indication of a Audi brand. The A8 and a S8 are automobiles but any compromises in their materials and craftsmanship, in their technical equipment, or in their pushing dynamics and comfort. The A8 is now even sportier, a pattern is even some-more distinctive. And generally a Audi S8 is an athlete.

It accelerates to 100 kilometers per hour in only 4.1 seconds. With cylinder on demand, we grasp both appetite and efficiency. The Audi A8 is a sportiest reward sedan in a top distance range.

And we also have to uncover we a emotive A3 Cabriolet:

With a acoustic roof, it’s good to expostulate a whole year round. The roof opens in 17 seconds – also while pushing adult to 50 km/h. The fourth member of a successful A3 family!

And now we are during a premiere of a totally new segment. Have a demeanour during a new crossover – grown by Audi design, with support from Italdesign and with best record from Audi.

Rupert Stadler
Chairman of a Board of Management of AUDI AG

Ladies and Gentlemen,

the Audi nanuk quattro concept! An intensely jaunty sports activity automobile with a impetus of a high-performance sports automobile and a DNA of an off-roader. The IAA is a contrast belligerent for this car.

You remember a promotion mark with a Eskimos – grandfather and grandson looking during marks in a snow? One of a marks was of a frigid bear – in a denunciation of a Inuit: nanuk. With good strength and stamina, quick and flexible on any surface. The absolute V10 TDI mid-mounted engine propels this automobile from 0 to 100 kilometers per hour in 3.8 seconds. And it feels only during home off-road – interjection to a atmosphere cessation and quattro expostulate system. The constituent active steering combines intelligent steering of both a front and a back axle.

Ladies and gentlemen,

Salvador Dalí once said: “I cite to remember a future.” We during Audi cite to emanate a destiny – day by day.

Keyword: growth.

In 2005, we set ourselves a aim of doubling a volumes in only 10 years. Today, we now know: We will indeed conduct to do it in eight. This year, we will already broach 1.5 million cars. A large appreciate we to all Audi employees worldwide! And a descent continues: with new plants, also on a American continent, and with an forlorn rollout of new models.

Keyword: quattro.

We have already built some-more than 5 million cars with permanent all-wheel drive. Today, each second patron orders this expostulate system. “quattro is Audi, and Audi is quattro.”

Keyword: innovative expostulate systems.

This year, we have announced dual tron offers: The Audi A3 e-tron is a plug-in hybrid. With a entirely charged battery, we expostulate with 0 emissions in a city. With a full tank, we can use a highways with no worries. Customers might sequence it from subsequent open on and with a cost starting during approximately 37,000 Euros it has an appealing position in a market.

The Audi A3 g-tron solves a biggest plea for electric cars: Storing appetite practicably and cost effectively. With a fake Audi e-gas, we expostulate with a net 0 CO footprint. The appetite turnaround is holding place during Audi also in a car.

Keyword: lightweight construction.

With each new product, with each new generation, we make a automobile bodies significantly lighter. That formula in some-more pushing pleasure, some-more emotion, reduction CO2 emissions.

Keyword: networking.

With Audi connect, we use overflow comprehension for a improved trade flow. Assistance systems boost reserve and comfort, when a overload commander takes over or when an Audi drives itself into a parking garage.

Ladies and gentlemen,

the destiny belongs to those who make people’s eyes sparkle. Thirty years ago – in 1983 – it was a Audi Sport quattro that done eyes sparkle.

Dr. Ulrich Hackenberg
Member of a Board of Management of AUDI AG,
Technical Development

Ladies and Gentlemen,

we are joining adult with a convene successes of a eighties and a quattro tradition. And we are stability to spin a circle of time. That’s because this uncover automobile has an additional opening plug-in hybrid on board. The Audi Sport quattro judgment combines: an electric engine with 110 kilowatts and a four-liter V8 gasoline engine with 560 hp and approach injection with biturbo charging. This allows us to entrance a complement opening of 515 kilowatts, homogeneous to 700 horsepower. Maximum torque is 800 newton meters. As a technological spearhead, this judgment is formed on a second era of a straight modular construction system.

With a brief overhangs, this coupe is intensely sporty. Besides pushing gear, lightweight construction plays a large role: In a passenger cell, we mix ultra-strong steel panels with a cast-aluminum structure. We make a doors and buffer panels out of aluminum. And for a roof, hood and tailgate, we use CO fiber.

For us, electric mobility does not indicate sacrificing performance. You will notice that in each pushing mode of this impracticable sports car: quite electric – with a operation of 50 kilometers, or in competition mode – for limit performance, or in hybrid mode – for limit efficiency.

At Audi, pushing pleasure and sustainability go together. As an fit plug-in- hybrid, this automobile manages a normal fuel expenditure of 2.5 liters. Just 59 grams of CO2 per kilometer – that is a transparent matter for such a sporty automobile with such a absolute V8 engine. This creates a Audi Sport quattro judgment a many absolute plug-in hybrid.

Thank you!