Soundbites: New Ford Flex


More power, enhanced safety and better fuel economy best describe the new 2013 Ford Flex. Amy Marentic Group Marketing Manager for large cars and utilities at Ford Motor Company, says the new Flex has been upgraded with a sleek new look that appeals to women more than men.

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Cut #1:
“So the majority of our owners are younger couples, in their 30’s and 40’s, but it is also a vehicle that is registered more to women, then it is to men. About 50-percent are registered to women versus the Ford brand that is about 35-percent….so a lot of women drive the vehicle, a lot of young couple and typically people with children.” :18 sec

Marentic says the Flex appeals to people who want to stand out from the crowd and in many ways replaces the mini-van.
Cut #2:
“It’s more of a highly stylized people mover….It does carry seven, there are two options, you can get a 6 passenger version and you can add a refrigerator between the second row seats, so captain chairs in the second row or you can get a seven pass..version, which in the second row is a three pass bench seat.” :17 sec.

It is the only Ford vehicle that offers a refrigerator and according to Marentic, it makes sense to offer it on the Flex….especially if you have a number of children.
Cut #3:
“You can put a water or milk or pop and it will cool it down very, very quickly and it is an option that people really like.” :07 sec.

When it comes to performance, the 2013 Ford Flex has taken it to the next level.
Cut #4:
“The Flex offers two engines. It offers naturally aspired V-6 and we’ve upped the horsepower to 285 and we’ve also increased the fuel economy to 25 mpg on the highway. So improvements in both Performance and fuel and then our 3.5 EcoBoost engine, which is our 355 horsepower is also available.” :20 sec

The new Flex is the second vehicle in Ford showrooms, after the Explorer, equipped with the rear inflatable belts to offer improved comfort and protection for rear seat passengers.
Cut #5:
“It’ll have the rear inflatable seat belt technology, so when you have younger children sitting in the second row in the event of an accident, those seatbelts actually deploy, and spread the forces out to make it safer for a child in the event of an accident and then also things like Blind Spot monitoring, we’ll have push button start, and little things like power fold mirrors, so we’re taking the Ford Flex, a vehicle customers absolutely love, adding more technology, freshening the exterior and improving the power train.” :26 sec.

The new 2013 Ford Flex will be showrooms in the spring of 2012.


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