The New Ford Fusion was unveiled at the North American International Auto show today. It is the first sedan to offer gasoline, hybrid and plug-in hybrid powertrains, each with high fuel efficiency and underscoring Ford’s commitment to giving customers the power of choice. Samantha Hoyt, Fusion Marketing Manager for the United States, says the 2013 Ford Fusion is a total makeover.
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Cut #1:
“If I had to sum up Fusion in just a couple words I’d would say, it’s the best of global Ford.”:05 sec.
According to Hoyt, Fusion represents the best of Ford in fuel efficiency, technology and design. It truly was a global effort to produce a car that took the best of the current Fusion and Mondeo and come out with a fabulous car that will give customers lots of choice.
Cut #2:
“Everything is new on this car, there is, basically, no carryover interior or exterior parts.” :05 sec.
Besides its new look, Hoyt says that what is under the hood are the choices consumers want and can now get….be it gasoline powered, hybrid or a plug-in hybrid powertrain. The inside also matches the outside with clean lines, upgraded material and craftsmanship usually seen only in more expressive vehicles.
Cut #3:
“The gas versions actually have three different engines you can pick from, a 2.5 liter that we have today a 1.6 liter Ecoboost ,a high performance 2.0 liter EcoBoost, then your hybrid gets a 2-liter and your plug-in gets a 2.0-liter… and all of them deliver phenomenal fuel economy, but wait there’s more, we also have all-wheel drive, available with our 2.0-liter EcoBoost powertrain and we also have a brand new feature for the United States it’s called auto start stop, which will actually help you reduce your fuel consumption, If I’m sitting at a traffic light, the car actually turns its self-off and seamlessly starts again.” :31 sec.
Hoyt says fuel economy numbers are not finalized but the hybrid is expected to achieve an impressive 47 mpg city and the PHEV is expected to achieve 100+ MPGe.
Cut #4:
“The car will start to arrive in showrooms in late fall… with the plug-in a little bit later.” 04 sec.
The cars’ design is not only for beauty, it is also efficient…according to Hoyt, meaning there are no extra parts to its sleek lines, giving it the ability to slip through the air with the least amount of wind resistance, giving it excellent millage.
Cut #5:
“You’ll notice that when you see the car that there is nothing on it, that it doesn’t need, there are no miscellaneous pieces of chrome hanging off here or there, it’s a very efficient design, but then on the interior you’ll notice, it’s very lite an airy on the inside, but yet you still feel like it’s a driver’s car. Overall it’s a sleek silhouette and takes Ford in a whole new direction. It can run on regular gas or premium and you can plug it in.” :25 sec.
The new Fusion is expected to deliver best-in-class fuel economy across customers’ choice of gasoline, hybrid and plug-in hybrid sub-segments, delivering on Ford’s commitment to be the fuel-efficiency leader – or among the leaders – with each new model brought to market.