Soundbites: 2013 Ford Escape

The Ford Escape, already America’s best-selling SUV, will raise the bar even higher with the debut of an all-new model that features eleven new exclusive features and fuel economy projected to top any vehicle of its kind on the market today. Eric Loeffler, Chief Engineer of the Ford Escape says they’re taking a bestselling product by upgrading all aspects of the vehicle starting with the engine.

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Cut #1:
“The EcoBoost engine technology basically manifests itself in kind of an and scenario, and the and is that it’s going to have stellar performance and it’s also going to have that best in class fuel economy.” :11 sec.
Sixty percent of Americans shopping for a vehicle next year will look at either a midsize car or small SUV, making Escape part of one of the most cross-shopped and fastest-growing segments in the auto industry. Loeffler says the 2013 Escapeis going to give car shoppers the best of both worlds.
Cut #2:
“You have a stylish, more contemporary, sleek vehicle, that has better aerodynamics and lower co-efficient of drag and at the same time it provides you with the same cargo volume as the outgoing product.” 10 sec.
Loeffler pointed out an array of clever technologies with the new Escape’s versatility, making life easier for its owners, including the hands-free power lift gate, explaining how it works.
Cut #3:
“By having the key-fob in their pocket, they simply approach the vehicle, and as they approach it, use a slight kicking motion under the rear bumper, in the process of doing that kicking motion, some proximity sensors will sense that the customers foot is there and automatically open the lift gate.” :15 sec.
This hands-free liftgate brings new technology to the SUV market, allowing quick and easy access to the cargo area without needing to set down packages or dig out keys… Loeffler says the same process closes the hatch. Cargo space is another area that has not been compromised.
Cut #4:
“You are able to carry and take with you, all of the same amount of cargo in the cargo volume in the vehicle behind the first row and also behind the second row and it also provides the payload and towing capability that some of our customers have chosen to use of the outgoing Escape product.” :14 sec.
Loeffler says the new 2013 Escape offers Ford’s broadest nameplate range of EcoBoost engine choices yet, producing 33 mpg on the highway.
Cut #5:
“The powertrain in the new Escape is configured with two EcoBoost engines, a 1.6 liter and a 2.0 liter. The 1.6 liter is the first 1.6 liter EcoBoost application… This will afford the customer a base level engine that is a 2.5 liter carry-over engine, but quickly move into a 1.6 liter GTI which boasts best in class fuel economy, 33 miles per gallon highway.” :22 sec.
The 2013 Ford Escape makes its showroom debut in the spring of 2012.

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