Seven cities in 20 days: The BMW iFE.18 is on a virtual world tour through well-known megacities.

In addition to Europe, America and Asia were stops on the BMW
iFE.18’s virtual journey. The worldwide “Race Before the Race” got
underway in Munich (GER), where the race car was presented by BMW i
Andretti Motorsport on 14th September. Fans were able to watch the
presentation in the BMW Welt double cone live via the BMW Motorsport
social media channels. Introduced by a thrilling light and laser show
on the glass front of BMW Welt, the BMW iFE.18 set off on its first
virtual journey through the streets of Munich in the evening hours. 


In the weeks that followed, the event was also witnessed in Oslo
(NOR), London (GBR), New York (USA), Detroit (USA) and Mexico City
(MEX). After a total of 20 days on tour, the BMW iFE.18 finally
crossed the virtual finish line in Hong Kong. The attention-grabbing
presentation of the car via motion mapping highlights BMW i
Motorsport’s aspiration to use pioneering technologies, for which the
ABB FIA Formula E Championship exists as an event platform.


“It was something special to see the BMW iFE.18 in action in this
unique race,” said BMW i Andretti Motorsport driver Alexander Sims
(GBR). “I’m really interested in innovative technologies which is why
the approach of sending our car out onto the streets via motion
mapping intrigued me. For fans around the world, it was a little
teaser of what they can expect in Formula E as of December: a cool car
with a spectacular backdrop. I can’t wait until it ‘really’ gets
started for us. The virtual world tour was definitely the perfect
warm-up for us.”


The first Formula E race for the BMW iFE.18 is scheduled for
15thDecember 2018 in Ad Diriyah (KSA). Alongside Sims, BMW
works driver António Félix da Costa (POR) will also be involved in the
racing action for BMW i Andretti Motorsport.


Note to editors:

For a video of the highlights of the motion mapping event with the
BMW iFE.18, see here: