Road-tripping with a President and CEO of Porsche Cars Canada

In Jan 2018, Marc Ouayoun was allocated CEO of Porsche Cars Canada. The 50-year-old Frenchman had been whisked opposite a Atlantic to grow Porsche’s participation there usually as he had during home, with a passion for a code and a hands-on, face-to-face approach. This was something Ouayoun had achieved by racking adult large kilometres behind a circle of his dear Panamera GTS, assembly colleagues and dealers all over a nation to improved know their particular needs and move that vital, personal hold to a business. But now there was one vital obstacle. Canada is wholly 18 times a stretch of France. There was some critical pushing to be done.


Marc Ouayoun, CEO of Porsche Cars Canada, in a Panamera GTS

This summer, in a issue of a pandemic’s transport restrictions, Ouayoun hatched a devise to revisit 7 of Canada’s Porsche Centres, all by automobile on one strong highway outing from association domicile in Toronto to Vancouver in British Columbia, traversing some 5,000 km of Canada’s immeasurable and thespian landscapes. For a bustling CEO, a tour would need to be meticulously timed to make critical meetings and appointments, while hopefully permitting for some essential sightseeing along a way.

“It has a certain definition when we expostulate to see people,” Ouayoun reflects today. “It’s not usually a business trip, it’s a journey, and my initial goal was to proactively revisit a Porsche Centres, though a other thought was to learn what Canada unequivocally means. When we expostulate by a nation we know it a small more.”

Ouayoun set out from Toronto in a new Panamera GTS on 23 July, with a initial day requiring a perfectionist 700 km of plain pushing to Sault Ste. Marie, a city on a St Marys River in Ontario. He would repeat a stretch a following day and supplement a serve 500 km on a Sunday, teeing adult an early start and a 2.5-hour expostulate to Porsche Centre Winnipeg for a Monday.

“It is formidable to suppose a farrago of landscapes we encounter,” Ouayoun says. “It can be identical for hundreds of kilometres afterwards change wholly in usually a few. The roads in Ontario are curvy and beautiful, following Georgian Bay around Lake Huron, though when we leave Ontario you’re fast into a Prairies, where it is so, so prosaic and we have a totally opposite atmosphere. But this was one of my favourite tools of a trip. To be totally Canadian, infrequently we need to be in a center of nowhere, and pushing in a Prairies, where we feel unequivocally alone, is unequivocally partial of that experience.”

Porsche Centre Winnipeg

Porsche Centre Saskatchewan

Porsche Centre Edmonton

Porsche Centre Calgary

Porsche Centre Kelowna

Porsche Centre Langley

Porsche Centre Vancouver

The subsequent theatre of Ouayoun’s tour would see him conduct northwest towards Yorkton in Saskatchewan and a bustling array of Porsche Centre visits, initial in a informal collateral of Saskatoon before streamer true on to Edmonton and Calgary in Alberta. The Kelowna segment of British Columbia would afterwards offer some acquire rest over a weekend before Ouayoun strike a highway once again with another packaged report of Centre visits. After a Kelowna Centre itself, another five-hour expostulate to Porsche Centre Langley would convey a final overnight stop and final end during Porsche Centre Vancouver, usually bashful of 5,000 km combined to a Panamera’s odometer.



“The report was desirous though with a right preparations for a tour we was means to arrive on time to each appointment,” Ouayoun says. “There were a few hurdles of course. You have to devise forward for refuelling, as we can go 150 km though a gas station. And we have to watch your speed. The boundary change from between 90 and 120 km/h, and a roads can be tempting, though we didn’t get any tickets! Then there’s a weather. One day in Ontario it was 5 degrees centigrade, with complicated sleet and fog. The subsequent day it was 30 degrees and breathless sun.”

Another ground behind such a prolonged and strenuous tour was Ouayoun’s enterprise to denote his possess faith in a Porsche product. “The outing was a approach to uncover that a cars are meant to be driven, that they are a partial of a journey,” he says, “and a Panamera GTS was implausible – so well-spoken and comfortable, though with lots of impression and an implausible sound. It was a outrageous partial of a experience.”

The Panamera perceived a comfortable acquire in a many far-flung tools of a country, divulgence to Ouayoun a hugely certain notice of a brand, even in places where Porsche cars are unequivocally frequency seen. And within a Centres themselves, he detected that calming clarity of village that unites Porsche wherever we find it.

“Canada is a large country. Head west from Toronto and it is 2,400 km to a subsequent Porsche Centre in Winnipeg, though nearing there we see a strech of a brand. You speak with a group and it feels like they’re your next-door neighbours given they share your passion and are usually as intent and invested. Everywhere we went we found a same acquire and hospitality, and saw a genuine honour in representing a brand. And nearing by automobile underlined my partial in that we think.”

Travel restrictions given a start of a COVID-19 pestilence presented an event for Ouayoun: pushing would concede him to revisit 7 Porsche Centres, 5 new construction builds and a latest designation locations for a Destination Charging programme. But not usually did his Canadian odyssey give him a event to hold bottom with so many colleagues – it also presented a possibility to unequivocally get to know his new home, to know a nuances and conclude a perfect scale, accumulation and history. To do that by a middle of a Panamera GTS towering a whole tour into something unequivocally special: a reverence to a immeasurable and singular nation and a personal tie with a people who paint a Porsche code from seashore to coast. 

 “It’s so critical doing a tour by automobile given of a clarity of freedom, a tie we make with a nation we have crossed and with a automobile itself,” Ouayoun says. “Travelling by automobile gives we ability to go where we want, to stop as we wish and to unequivocally learn where we are. And that’s a large partial of a Porsche code – creation cars with such flexibility that, whatever a distance, a continue or a highway conditions, we can lift on, keep exploring, assembly new people and formulating good memories.”