Restyled 2019 Chevrolet Cruze Positioned To Strengthen Market Momentum
2018-04-06
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Oshawa, Ontario (Friday, April 6, 2018) — Chevrolet today introduced the restyled 2019 Cruze with a more premium appearance that enhances its on-road presence and strengthens its value for customers. The updates for 2019 position Cruze to continue its success in the compact car segment.
“The Cruze is key to bringing new customers to Chevrolet’s car portfolio,” said Jamie Dewhurst, brand manager, Chevrolet Cars in Canada. “Cruze has been so successful at attracting new buyers to Chevy because its lineup offers something for every customer, from body style to fuel choice to trim and design.”
Recent introductions of the Cruze Hatch and Diesel models helped push the car to a 0.95-percent retail market share gain in the first quarter of 2018 and helped Chevrolet secure its third consecutive year of higher overall retail market share.
New design
The 2019 Cruze’s front fascia and grilles are all-new. Revised grille designs reinforce Cruze’s premium appearance. In the Premier trim, Chevrolet’s signature dual-element taillamps now feature LED accent lighting, which adds to Cruze’s sculptural beauty.
“Cruze’s refreshed styling gives Cruze a more upscale look while maintaining its Chevrolet design DNA,” said John Cafaro, executive director, Global Chevrolet Design.
What’s new for 2019
The compact car segment was the second largest segment in Canada in 2017and to further bolster our position there , the first-ever Cruze Hatch LS continues Chevrolet’s commitment and momentum in offering a broad car portfolio with choices for every budget and need.
Additional updates include:
- New standard 7-inch diagonal colour touchscreen radio running Chevrolet Infotainment 3
- Remote start and automatic climate control standard on LT and Premier models
- New wheel designs
- Black window moldings, bowtie emblems and 17-inch (and available 18-inch) machined wheels for Cruze’s RS package
- New available Umber interior colour
The 2019 Cruze goes on sale later this year, offered in sedan and hatchback models, with 1.4L turbo and available 1.6L turbo-diesel engines. It also features 4G LTE connectivity and a built-in Wi-Fi hotspot (with limited service trial), and one of the segment’s biggest rosters of available active safety features, including:
- Lane Change Alert with Side Blind Zone Alert
- Rear Cross-Traffic Alert
- Rear Park Assist
- Following Distance Indicator
- Forward Collision Alert
- Front pedestrian braking
- Lane Keep Assist with Lane Departure Warning
- Low Speed Forward Automatic Braking
FAST FACT: In 2017 — its first full year of production — Cruze Hatch accounted for over 25 percent of total Cruze retail sales.
ABOUT CHEVROLET
Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.
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