Relaunch of Volkswagen “Think Blue.” website


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New sections with additional information

The redesigned international website has just gone online with a fresh look. Apart from the generous new layout and expressive symbolism, novel features include the three sections called “Blue Mobility”, “Blue Behaviour” and “Blue Projects”. Users are invited to participate in a new mobility project in the “My Think Blue.” dialog section.

From today, the Volkswagen “Think Blue.” initiative’s new-look website with its added content brings users even more information on ecology and sustainability presented in various modules and sections. The new “Blue Mobility” module, for example, focuses on Volkswagen’s efficient powertrains and technologies as well as innovative mobility concepts. The “Blue Behaviour” module has all the details on efficient driving techniques. In a special section devoted to “Think Blue. Eco-Training”, users can find out about how to save fuel while simultaneously reducing CO2 emissions. The new “Blue Projects” section takes a look at Volkswagen “Think Blue.” projects that have been established all over the world. From today, users can discuss their mobility ideas with prospective climate ambassadors and Volkswagen mobility experts in the “My Think Blue.” dialog section.

The new “Think Blue. Factory.” and “Think Blue. Engineering.” pages on the internet platform present details of the measures Volkswagen is implementing for environmentally friendly production, and describe activities at various Volkswagen sites as well as “green” product development and the environment and sustainability goals of Strategynbsp;2018. The new website initially goes online in English and German.

DDB Tribal Hamburg is the agency with budget responsibility for the website.