Regen on Demand Wins 2014 Green Car Technology Award

Regen on Demand Wins 2014 Green Car Technology Award

Green Car Journal praises Cadillac ELR-exclusive technology.






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WASHINGTON, D.C. (Thursday, January 23, 2014) – Green Car Journal today awarded the Cadillac ELR electrified luxury coupe its 2014 Green Car Technology Award for the Regen on Demand system, which allows the driver to use paddle shifters on the steering wheel to temporarily regenerate energy and store it as electricity in the battery pack for later use.

The award was announced Wednesday at The Washington Auto Show in Washington, D.C.

“Regen on Demand is one of the key systems enabling the Cadillac ELR to merge performance with efficiency in a dynamic new way,” said Jim Vurpillat, director of emerging markets at Cadillac. “Putting regenerative braking at the driver’s fingertips supports the ELR’s 540 kilometre total driving range while also adding a fun-to-drive element to the premium luxury coupe.”

Traditional performance vehicles allow drivers to upshift and downshift the mechanical transmission through steering wheel-mounted paddles. ELR’s Regen on Demand feature is unique to the vehicle and builds on Cadillac’s performance-bred heritage.

“Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience,” said Ron Cogan, editor and publisher of Green Car Journal and

“Ever-increasing efficiency is crucial to our driving future, yet efficiency itself is not an attraction for a great many car buyers,” he said. “Cadillac’s Regen on Demand is an inspired example of how technology can increase efficiency while connecting with a driver, enhancing driving dynamics along the way.”

Beyond the exclusive Regen on Demand system, the ELR comes equipped with standard advanced technology features such as Cadillac CUE with Navigation, light-emitting diode, or LED, front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, and the Safety Alert Seat.

The ELR interior features handcrafted leather complemented by authentic wood grain and chrome trim. Powering the ELR is a combination of pure electric drive and an efficient, range-extending 1.4L gasoline-powered electric generator. A T-shaped, 16.5 kWh lithium-ion battery pack is located along the centerline of the vehicle, between the front and rear wheels to make the most of weight distribution. The pack supplies energy to an advanced electric drive unit to propel the vehicle.

Canadian sales of the 2014 Cadillac ELR will begin in the coming weeks within select markets.

About Cadillac in Canada

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at