Ram Truck Brand Releases “Thanksgiving Grace” Spot During Macy’s Thanksgiving Day Parade®

November 22, 2018

, Auburn Hills, Mich.

The Ram Truck code joins and pays faithfulness to a millions of Americans entrance together this Thanksgiving Day in a new video “Thanksgiving Grace,” airing for a initial time on radio on Thursday, Nov. 22, during a 92nd annual Macy’s Thanksgiving Day Parade on NBC. The spot, that will atmosphere on promote as a 30-second commercial, will also run during a normal holiday NFL football diversion on CBS. An extended 60-second chronicle of “Thanksgiving Grace” can be noticed on a Ram brand’s central YouTube channel.
“Thanksgiving Grace” facilities a family celebrating a holiday, as a father reflects on all for that he is thankful. He recites a values of kindness, courage, beauty, confidence, and a adore of his children and his wife. The mark ends with a tagline “Make a Next Generation Even Better. That’s Our Job. Happy Thanksgiving.”

“Thanksgiving Grace” is a second in a array of “Next Generation” videos from a Ram Truck brand. The initial mark “School Talk,” that debuted as partial of Father’s Day observance, reinforces a significance of fatherhood and being a purpose indication for children. The extended 60-second chronicle of “Thanksgiving Grace” will run on a brand’s central YouTube channel. “Thanksgiving Grace” will also run opposite a brand’s amicable channels, including Facebook, Twitter and Instagram.
Ram is a central lorry of a Macy’s Thanksgiving Day Parade and, for a fourth uninterrupted year, some-more than 20 Ram trucks will be towing all a floats. This year’s march is singular as dual Ram trucks will be entirely wrapped to compare a boyant designs of a new Splashing Safari Adventure by Kalahari Resorts and Conventions and Mount Rushmore’s American Pride by South Dakota Department of Tourism. Also, for a initial time, Macy’s many famous boyant of Turkey Tom will be built on tip of a Ram truck, streamer a whole parade. The march is promote live Thursday, Nov. 22 on NBC, commencement during 9 a.m. in all time zones.

“On a day that millions join together with family and friends, it is an respect to continue to align a Ram code with such an iconic American eventuality as a Macy’s Thanksgiving Day Parade,” pronounced Reid Bigland, Head of Ram Brand. “As a 2019 Ram trucks lead a parade, we applaud a achievements of each chairman who puts their best feet brazen during work each day, and for whom we continue a joining to build a many efficient, durable and technologically modernized trucks in a market.”

In total, Ram supposing a Macy’s Parade with 65 trucks and Ram ProMaster blurb vans, many of that are used for behind-the-scenes functions streamer adult to a march start. Ram will not usually assistance float a larger-than-life floats down a Parade route, though will also support in relocating other Parade materials indispensable to furnish a annual spectacle, from apparatus containers to costumes and many more, in a lead adult to a start of a way on Thanksgiving Day.

Continuing on a march route, a Ram Truck code will be streamer to a 2018 Nashville Christmas Parade on Saturday, Dec. 1, benefitting a Monroe Carell Jr. Children’s Hospital during Vanderbilt. As a pretension unite of a parade, Ram trucks will draw all of a march floats, including a life-size gingerbread boyant assembled by a code and suggested in a Ram brand’s “Ginger Builders” 30-second video.

“Thanksgiving Grace” was combined in partnership with Austin-based group GSDM.

About Ram Truck Brand
Since a launch as a stand-alone multiplication in 2009, a Ram Truck code has usually emerged as an attention personality with trucks that are proven to last.

Creating a graphic temperament for Ram trucks has authorised a code to combine on core business and a facilities they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a overworked Ram 3500 Heavy Duty owners or a business that depends on a Ram ProMaster blurb outpost each day for deliveries, Ram has a lorry marketplace covered.
In sequence to be a best, it takes a joining to innovation, capability, potency and durability. Ram Truck invests almost in a products, infusing them with good looks, polished interiors, durable engines and disdainful facilities that serve raise their capabilities.
Ram continues to kick a foe in a many sought-after titles:

  • Over a final 30 years, Ram has a top commission of pickups still on a road
  • Highest owners faithfulness of any half-ton pickup
  • Highest 5th circle towing ability – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
  • Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
  • Best-in-class 4×4 fuel economy and longest operation with disdainful EcoDiesel – 27 mpg with Ram 1500
  • Highest sleet plow rating – Ram 2500 and 3500
  • Most interior space with Ram Mega Cab
  • Most able full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a perfectionist operation of needs and need their vehicles to yield high levels of capability. Ram trucks are designed to broach a sum package.

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