Pure&Crafted Festival presented by BMW Motorrad lures 10,000 eager festival-goers to new location.

Munich. The PureCrafted Festival’s third edition
went out with a crash underneath yesterday’s starry late summer night sky.
On a drift of a Altes Kraftwerk Rummelsburg in Berlin, the
festival appealed to a assembly with a singular brew of motorcycle
culture, lifestyle and song with Interpol, Car Seat Headrest and a
accumulation of German artists holding a stage.

Having distinguished during Postbahnhof in a past dual years, the
PureCrafted Festival found a new home during Altes Kraftwerk
Rummelsburg, a former energy plant on a Spree stream bank. Constructed
in 1906, a iconic industrial building is a provide for a eyes;
quite a impressive, light-flooded appurtenance hall. The hall
served as a ideal backdrop for a General Store
that housed about 30 brands presenting a latest new birthright trends.

Yet again, a Wheels Area was a centrepiece of the
PureCrafted Festival. Marvelling, chatting and, of course,
customising underneath a open sky, countless tradition workshops presented
their motorcycles to a Berlin crowd. At BMW Werk Berlin’s booth, it
was all about ethereal artistery where motorcycle lovers could have
their bikes detailed with hand-painted pinstripes. The BMW Motorrad
Truck invited festival-goers to take a latest models out for a spin.

Donald Ganslmeier and his group were a tip stars of a festival.
Their Motodrom, a oldest using “Wall of Death”, lifted everyone’s
adrenaline levels significantly, withdrawal all festival-goers in awe.

The festival’s one-of-a-kind programme wouldn’t have been complete
but music. Interpol’s opening was the
undisputed festival prominence on Saturday. To applaud a 15th
anniversary of their entrance record ‘Turn On The Bright Lights’, the
band, a garland of bike enthusiasts themselves, played a classical album
in a entirety, bringing a sole out initial day to a close.
Kytes, Pictures, Gurr, Razz, Abay and many others
positively valid that German musicians are not during all antithetic to guitar distortion.

The festival’s third book done it clear: relaxing and
PureCrafted go palm in hand. About 10,000 festival-goers ventured
to Altes Kraftwerk Rummelsburg to applaud a extraordinary
atmosphere with family and friends over a weekend.


The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

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