Ranking Reaffirms Customer Enjoyment with Their Cars
ATLANTA, July 29, 2011 — For an unprecedented seven straight years, J.D. Power and Associates has ranked Porsche the highest overall brand in its highly regarded Automotive Performance, Execution and Layout (APEAL) Study. The APEAL Study, now in its 16th year, is significant as it measures the passion owners have for their cars, including their delight with the design, content, layout and overall performance of their vehicles.
Once again outperforming itself, Porsche received an overall nameplate score of 879 out of a maximum of 1,000 points, two points higher than its achievement in 2010.
Also noteworthy, the Cayenne SUV took first place in its segment, while the Porsche 911 Carrera gained the most points in its class. This ranking is calculated from ten different categories, including driving dynamics and design, but also suitability for daily use and comfort of the vehicles.
The 2011 APEAL Study is based on responses gathered this year from more than 73,000 new car buyers of 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership. The J.D. Power and Associates APEAL Study examines the critical design and performance characteristics that make a new vehicle a delight to own and drive. All told the study is based on the evaluations of more than 80 critical vehicle attributes.
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually.
Contact: Porsche Cars North America, Inc.
Nick Twork
Manager, Product Communications
678-323-6975
nick.twork@porsche.us
Dave Engelman
Media Relations Manager
770-290-3617
dave.engelman@porsche.us
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
Note: Photos are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/. Video footage is available to registered users at http://thenewsmarket.com/porsche.
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