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Porsche Brand Ambassador is a new face of a CFDA Fashion Targets Breast Cancer Campaign
International tennis luminary and Brand Ambassador for Porsche AG, Maria Sharapova has been comparison as a face of a 2014 ‘Fashion Targets Breast Cancer Campaign’ (FTBC). The FTBC module is a longest using free beginning of a Council of Fashion Designers of America (CFDA), a not-for-profit trade organisation founded in 1962 that leads industry-wide initiatives and whose membership consists of some-more than 450 of America’s inaugural conform designers.
A summer soiree, presented by Porsche, distinguished a launch of a debate and a 20th Anniversary during The New Museum in New York City, only forward this year’s final Grand Slam tournament, a 2014 US Open. Sharapova is Brand Ambassador to Porsche AG given Apr 2013, her appointment to this includes a worldwide communications campaign, for instance a launch of a all new Porsche Macan during a Los Angeles Auto Show final November. The sponsorship of FTBC’s 20th Anniversary jubilee is demonstrative of Porsche’s support of Maria’s passions, as good as a flourishing impasse with a oppulance conform community.
“I am respected to partner this year with a CFDA to applaud a 20th Anniversary of Fashion Targets Breast Cancer. Over a final 20 years, FTBC has mobilized a conform attention and a open consumer for this estimable free initiative,” says Sharapova. “Porsche’s joining to unite a debate betray jubilee in NYC means so most to me, and is contemplative of a brand’s loyalty to this critical cause.”
Fashion Targets Breast Cancer was desirous by CFDA member Ralph Lauren in 1994 as a American Fashion Industry’s response to breast cancer. To date, a beginning has lifted over $54 million for breast cancer worldwide, with each dollar going behind to studious care.
The debate facilities 4 images of Sharapova sporting CFDA designers. It was shot in Los Angeles during Milk Studios by conform photographer Michael Beauplet. The announcement debate will run in a US from Sep to Dec in publications including a Oct issues of “Vogue” and “Vanity Fair” and a Sep 14th emanate of “T Magazine”.