Similar to the Berlinale Open House discussion format – taking place for the first time, on the initiative of the Berlinale, in the Audi Berlinale Lounge in front of the Berlinale Palast – the Audi@Berlinale is an additional platform for open interaction and dialogue provided by the carmaker. “Together with creative partners from the film industry, we are creating an exciting format where we can discuss trends that move us. We can draw impetus from such encounters for the development of automotive visions,” said Luca de Meo, Member of the Board of Management for Marketing and Sales at AUDI AG.
In the first round of discussion, Luca de Meo is addressing the interplay between two worlds – cars and movies – with actors Daniel Brühl and Moritz Bleibtreu as well as Christoph Fisser, Vice President and COO of Studio Babelsberg AG. Audi fulfills a special role here, as the only carmaker that designs cars specifically for movies. Luca de Meo: “The car has always had an important role in film. Working together with directors to develop visions – for movies as well as for future mobility – enriches us in terms of creativity.” As a result, cars like the Audi RSQ in “I, Robot” and the Audi fleet shuttle quattro in “Ender’s Game” have already rolled across cinema screens.
The car has developed over time like no other product, becoming a fixed component of cinematic storytelling. For the viewer it has a symbolic character, whether as a possibility for seduction or as a futuristic vision. The car has become a hero of the silver screen and, when personified in movies like “Herbie” or “Cars,” has held its own against many an acting legend.
We would like to invite you to the Audi@Berlinale discussion forum
Location: Audi City Berlin, Kurfürstendamm 195
Date: February 7, 2014
Time: 3 p.m.
No registration is required. Please send interview requests by 6 p.m. on February 6 to: email@example.com