Here at Volkswagen, we take road trips very seriously. Because we know that the right music makes all the difference, we’re proud to announce our new partnership with Dave Matthews Band for its 2012 summer tour. The band will be playing in 40 cities across America, and Volkswagen will be riding right alongside them (possibly with tambourines in hand).
Dave Matthews Band has long had a reputation as one of the most environmentally conscious touring acts, so they’re a perfect fit with our Think Blue® commitment to sustainability. And just like Volkswagen, they have fans that are passionate about everything from music and cars to economic, social, and environmental causes. Since we both feel that our fans should be rewarded for their support, we’re doing just that. Volkswagen Facebook fans can enter the One Sweet Ride sweepstakes for a chance to win tickets to their local concerts and VW owners will be given on-site upgrades at tour stops.
We’ll also be sponsoring the band’s Eco-Village, an area where fans can have fun while learning about local and national non-profits like the Bama Green Project, a philanthropic project between Reverb, Dave Matthews Band, and non-profit IZStyle. As part of the Eco-Village, fans can also learn about technology that offers environmental benefits, sample new products, and play carnival contests to win prizes (because everybody loves prizes, right?). For our part, Volkswagen will provide interactive activations to help change the way people think about energy and transportation.
The tour kicked off May 18th at the Cynthia Woods Mitchell Pavilion in The Woodlands, Texas and will continue through the summer. We hope to see you at a show!
Tell us: which summer concerts will you be going to?