OPERATION BETTER: HYUNDAI TO DELIVER A BETTER SUPER BOWL EXPERIENCE FOR THE REAL HEROES

02/01/2017, Fountain Valley, CA

OPERATION BETTER: HYUNDAI TO DELIVER A BETTER SUPER BOWL EXPERIENCE FOR THE REAL HEROES

For a First Time Ever, Overseas U.S. Troops Will Be Transported to a Super Bowl Through Innovative Technology

Experience Captured During Super Bowl LI to Run in a 90-Second Spot After a Final Whistle

FOUNTAIN VALLEY, Calif., Feb. 1, 2017 – At Super Bowl LI, some of a improved moments will occur off a margin in a hearts of those who make a Super Bowl possible. Hyundai Motor America, an central unite of a NFL and Super Bowl 50 USA Today Ad Meter winner, is bringing a initial of a kind knowledge to those that merit it most, by creation this year’s diversion improved for a soldiers overseas.

Hyundai will ride several U.S. infantry from a bottom abroad to a heart of a movement in stadium. Using tradition built 360-degree immersive pods, Hyundai will concede a soldiers to feel as yet they are in a stadium.

As announced recently, Hyundai and a selling group partner INNOCEAN Worldwide are operative with eminent executive Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor), Pony Show, and Film 45, to move this never finished before thought to life. The group will shoot, revise and furnish a 90-second documentary in genuine time that captures this implausible experience. This square will run after a final alarm in a initial blurb mangle immediately following a end of a game, before a prize ceremony. Hyundai expelled two teasers during a AFC and NFC Championship weekend, featuring Super Bowl champions Joe Montana and Mike Singletary that spirit during Hyundai’s creative. The full story will be told when a 90-second square front after a game.

“Hyundai has always had a clever attribute with a U.S. Armed Forces, and we wanted to give those who make a adore and passion for football probable a singular and improved experience,” pronounced Dean Evans, CMO, Hyundai Motor America. “‘Better’ is a pushing force and this debate is an act of that code philosophy. Using a latest innovations in video record we will give a infantry an knowledge they will never forget and one that viewers won’t wish to miss.”

“This plan combines dual of my biggest passions—football and a military,” pronounced Peter Berg. “I’m impossibly unapproachable to be partnering with a Hyundai and INNOCEAN teams to move a infantry a improved Super Bowl knowledge by cutting-edge technology. Editing a square during a diversion itself is going to be intense, though we will have an implausible group in place on mixed continents to lift off this feat.”

“Doing something that’s bigger than a blurb and can assistance move a nation together when it seems impossibly divided is incredible,” pronounced Eric Springer, Chief Creative Officer, INNOCEAN. “We wanted a plea for this year’s Super Bowl, and we positively gave ourselves one.”

This beginning continues and builds on Hyundai Motor America’s joining to a U.S. Armed Forces. G.I. Jobs named Hyundai a Top Military Friendly employer in 2017 and final year, Hyundai was famous by CivilianJobs.com as one of a Most Valuable Employers for Military, a usually automaker to accept a honor. For several years, Hyundai has offering special discounts to infantry crew and respected Memorial Day by enhancing a Military Incentive Program, helping U.S. infantry in purchasing a Hyundai vehicle.

To learn some-more about this program, perspective a teaser calm and a final documentary film immediately following a Super Bowl, greatfully revisit https://www.hyundaiusa.com/better/.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a auxiliary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed via a United States by Hyundai Motor America and are sole and serviced by some-more than 830 dealerships nationwide. All Hyundai vehicles sole in a U.S. are lonesome by a Hyundai Assurance program, that includes a 5-year/60,000-mile entirely negotiable new automobile singular warranty, Hyundai’s 10-year/100,000-mile powertrain singular guaranty and 5 years of nominal Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models versed with a Blue Link telematics complement with active reserve and automobile caring services nominal for one year with enrollment. These services embody Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.