Now That’s What We Call “A Coming Out Party”: VW debuts the 21st Century Beetle with three international events

On April 18, 2011, Volkswagen and MTV World Stage joined forces to unveil the 2012 VW Beetle with a series of exclusive musical events on three continents. One of the most anticipated reveals in automotive history also turned out to be one of the most entertaining parties in automotive history.

If you couldnt make it to one of the events in person, just head over to MTV Worldstage, watch highlight from the events and tell everyone you were there. (It can be our little secret.)

The festivities kicked off with an MTV Sound System celebration in Shanghai, China hosted by MTV VJs. That bash was soon followed by MTV World Stage events in Berlin, with a DJ set from Belgian duo 2manydjs, and New York City, where The Black Eyed Peas performed. The New York event was livestreamed on MTV Worldstage and highlights from all events were broadcast on MTV networks around the world, making the 2012 Beetle reveal the most widely distributed World Stage event to date.

Redesigned for only the second time in Volkswagen history, the 2012 Beetle is a modern interpretation of the iconic Beetle design. Its exterior reinterprets the silhouette of the famous Volkswagen Beetle, combining stylistic elements borrowed from the original coupled with the latest technology.

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