Nissan North America today announced that Vinay Shahani has been named director, marketing communications and media, Nissan North America, effective April 1. He will report to Jon Brancheau, vice president, Nissan marketing.

In his new role, Shahani will lead marketing strategies and initiatives that enhance Nissan’s brand and sales power. He succeeds Bill Peffer, who on April 1 is taking on a new role as managing director, Nissan (Australia) Pty. Ltd.

Shahani, who currently serves as Dallas-area general manager, joined Nissan in 2004 and has held positions of increasing responsibility in manufacturing, product marketing, and sales. Shahani holds a bachelor’s degree in mechanical engineering from University of Michigan, a master’s degree in manufacturing systems engineering and an MBA from Stanford University.

“Vinay brings a proven track record and deep understanding of Nissan’s operations to his new role,” says Brancheau. “I’m confident that in this critical position, Vinay’s strong industry knowledge will help further drive opinion of the Nissan brand and increase purchase intention of our cars and trucks.”

About Nissan Americas
In the Americas, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency in 2010 and 2011. More information, including photos and video b-roll, on Nissan in North America, the Nissan LEAF and zero emissions can be found at

About Nissan

Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.1 million vehicles in 2010, generating revenue of 8.77 trillion yen ($102.37 billion U.S.). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including 2011 World Car of the Year.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at

Contact Information:

Katherine Zachary
Nissan North America
Tel # 615-725-1447

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