YOKOHAMA, Japan – Nissan has confirmed Barcelona and Spain midfielder, Andrés Iniesta, as well as Brazil and Paris Saint-Germain captain, Thiago Silva, as their first global ambassadors for its UEFA Champions League partnership.
As two of Nissan’s new Engineers of Excitement, Iniesta and Silva will help the Japanese car manufacturer in its campaign to introduce new innovations to enhance the football fan experience. They will play a pivotal role over the course of the 2014/2015 season, starting with a lead role in Nissan’s new UEFA Champions League advertising campaign which will premiere globally during the live televised coverage of the UEFA Super Cup on August 12, 2014.
“Nissan is absolutely delighted to welcome Andrés and Thiago to the Nissan family as our UEFA Champions League ambassadors, and we are really excited that they will be heavily involved in our brand new global advertising campaign,” said Bastien Schupp, Vice President, Marketing, Nissan Europe. “As two of the game’s leading players who have won multiple titles between them, Andrés and Thiago will bring their passion and enthusiasm to Nissan and together we will innovate to excite the fans.”
The players will feature in a series of television commercials that will demonstrate how innovation is key, both on and off the field, to creating excitement for football fans and drivers. In addition to the advertising campaign, Andrés Iniesta and Thiago Silva will feature in a number of personal appearances, match day events, social media content and more.
Andrés Iniesta said: “I’m thrilled to work with Nissan on their partnership with the UEFA Champions League. Having won the tournament three times in my career, the competition is very special to me and takes a tremendous amount of hard work and innovation to win. It remains one of the most exciting competitions in the world, and I’m looking forward to sharing that with the fans.”
Thiago Silva comments: “I’m very happy to be working with Nissan over the upcoming football season. The UEFA Champions League is a great tournament, which features some of the best teams, players, managers and innovators in the game. The week-in-week-out drama on and off the pitch over a season truly excites and is what fans thrive on.”
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a four season deal that will cover the period 2014/2015 to 2017/2018. As an official partner Nissan will be involved with Europe’s most prestigious club football competition through a number of its exclusive products and services.
The UEFA Champions League partnership is another example of Nissan’s dedication and growth in global sports which already includes the brand’s proud sponsorship of the Rio 2016 Olympic Paralympic Games, Olympic Team Brazil, official sponsor of the Columbia and Mexico Olympic Teams, and Team GB and ParalympicsGB, Africa Cup of Nations, NCAA Football, Canadian Football League, sporting ambassadors including Olympics Gold Medalists Usain Bolt and Sir Chris Hoy, corporate partner for Heisman Trust/Heisman Trophy and the official global automotive partner of City Football Group.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research development, manufacturing, logistics and sales marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including mini-MPVs, award-winning crossovers, SUVs, commercial vehicles and the Nissan LEAF, the world’s most popular Electric Vehicle with 97% performance satisfaction and 95% of customers willing to recommend the car to friends. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
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FOR FURTHER INFORMATION PLEASE CONTACT:
Katherine Zachary, Corporate Communications, Nissan Europe
Telephone: +41 79 701 85 16
Sara Jenkins, Corporate Communications, Nissan Europe
Telephone: +41 79 808 33 97