Nissan: Nissan extends tellurian UEFA Champions League partnership

YOKOHAMA, Japan – Nissan Motor Co., Ltd. currently reliable a three-year prolongation to a tellurian partnership with a UEFA Champions League, including a UEFA Super Cup. Legend Gareth Bale distinguished a proclamation by startling a organisation of schoolchildren and training them how to reconstruct his iconic winning idea from a 2014 final opposite Club Atlético de Madrid.  

The agreement comes forward of a initial diversion of a 2017/2018 UEFA Champions League deteriorate and will see a Japanese manufacturer stay as an central partner adult to and including a 2020/2021 season. The UEFA Champions League continues to be Nissan’s largest investment in sports sponsorship, that began during a start of a 2014/2015 season.

The UEFA Champions League continues to be a many watched annual sporting foe on a planet, with a accumulative radio assembly of over 4 billion a season. The 2017 UEFA Champions League Final captivated a tellurian assembly of over 160 million, some-more than any other annual sporting eventuality and saw Real Madrid C.F. kick Juventus F.C. to record their 12th UEFA Champions League title. 


“Innovation that excites is during a core of all Nissan does, and a partnership with a many sparkling sports contest on a world over a final 3 years has been pivotal to that,” pronounced Roel de Vries, corporate clamp president, tellurian conduct of selling for Nissan. “We’re gay to be fluctuating this partnership for another 3 seasons, and it will continue to be during a really heart of a tellurian selling strategy. We’ve seen outrageous success from a partnership and a additional rendezvous it has authorised us to have with consumers.”

As partial of a new deal, Nissan will continue to have endless rights during UEFA Champions League matches as good as entrance to other disdainful rights, such as a pre-match Center Circle Carriers and post-match UEFA Champions League Goal of a Week, presented by Nissan digital activation.

Commenting on a agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “We are gay to continue our partnership with Nissan after a really successful initial cycle. They have turn an constituent member of a unite family and have been useful for a graduation of a foe on a tellurian level. The UEFA Champions League code interest is flourishing from strength to strength each singular year and a height continues to yield tip brands like Nissan a eventuality to bond and rivet with football fans around a globe.”

“Our partnership with a UEFA Champions League has been instrumental in a goal to turn a many fascinating Asian code in Europe,” pronounced Jean-Pierre Diernaz, clamp president, marketing, Nissan Europe. “In a entrance years, we have an desirous product devise upheld with breakthrough technologies, carrying a world’s many sparkling sporting eventuality as a partner is giving us a ideal height to emotionally rivet with a assembly and expostulate code preference, we am vehement to see how innovative we will be together with UEFA in formulating fad for a fans.”

The UEFA Champions League is another instance of Nissan’s loyalty to sparkling sports fans, that also includes a International Cricket Council, a City Football Group, a Canadian Football League, a Heisman Trust and a Heisman Trophy.


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Steve McLennan
Consumer Communications Europe
E-mail: [email protected]
Phone: +44 (0)19 238 991 34

Amanda Groty
Global Corporate Communications
E-mail: [email protected]
Phone: +81 (0)45 523 5632