– Best-ever year, best CYQ4 and best December sales record –

Nissan Latin America and the Caribbean (NLAC) today reported 2011 sales results of 140,880 units, representing an all-time record calendar year for the Nissan brand in NLAC’s history. The NLAC region includes 36 LAC markets and Argentina.

The result places NLAC as the third largest region for Nissan sales in the Americas after US and Mexico and represents a 23% growth from 2010. Excluding Argentina, newly added to the region, the LAC markets collectively reported a record market share of 10.0% in 2011 and first time to achieve double-digit participation.

The record LAC retail sales of 35,090 units in the last trimester of 2011 represent also a record quarterly market share of 10.3%, up 0.5pts over 2010. The LAC monthly retail sales of 12,659 units and market share of 10.7% are both all time records for a December, up 0.7pts over 2010 and the 4th consecutive month at or above 10% market share.

“2011 was a challenging yet exciting year for the NLAC region where stable economies demonstrated resilience against the global financial issues.” said Ken Ramirez, Director, NLAC. “Our outlook is even brighter for 2012 forward as Nissan is positioned to outperform the industry growth with a unique combination of innovative new models, an exciting brand and solid partners.”

NLAC Sales Highlights

  • NLAC 2011 retail sales record of 140,880 units, up 26,327 units over 2010
  • LAC 2011 retail sales record of 128,151 units, up 22,931 units over 2010
  • LAC 2011 market share record of 10.0%, up 0.4pts over 2010
  • LAC CY11Q4 retail sales record of 35,090 units, up 2,388 units over 2010
  • LAC CY11Q4 market share record of 10.3%, up 0.5pts over 2010
  • LAC December retail sales record of 12,659 units, up 7.7% over 2010
  • LAC December market share record of 10.7%, up 0.7pts over 2010
  • Colombia 2011 retail sales record of 23,949 units, up 9,389 units over 2010
  • Colombia December market share record of 9.2%, up 2.6pts over 2010

About Nissan Latin America and the Caribbean
Nissan Latin America and the Caribbean (NLAC) is a central regional office of Nissan Motor Company, Ltd., located in Mexico City. It includes 37 countries in the region with forecasted sales of approximately 145,000 units in the fiscal year 2011, representing 10% market share in the region. For more information about Nissan in Latin America and the Caribbean and the complete line of Nissan vehicles, visit our website at

About Nissan
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.1 million vehicles in 2010, generating revenue of 8.77 trillion yen ($102.37 billion U.S.). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011 European Car of the Year award and 2011 World Car of the Year.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at

Media contact:

Luis Anza

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