Nissan Hosts Hundreds of Auto Bloggers at Chicago Auto Show for Launch of “Project 370Z”
As social media continues to grow in influence in the automotive industry, Nissan is connecting with that powerful force to help create an ultimate street/track 370Z, called “Project 370Z.” Launched at a special blogger media day at the 2012 Chicago Auto Show, Nissan enthusiasts are invited to vote on modifications and follow the construction online through Facebook.com/nissanperformance. The finished vehicle will be revealed May 17 at the annual ZDayZ gathering in North Carolina.
“Think of Project 370Z as a factory project car built in a non-factory way,” explained Erich Marx, director, Social Media Interactive Marketing, Nissan North America. “Nissan Z® owners are among the most active of all on social media. We can’t wait to see how the finished vehicle turns out.”
At the show’s social media day, in the second year it has been held, Nissan also hosted a Google+ Hangout, and made sure the bloggers were introduced to culinary delights provided by a Southern Mac Cheese Nissan NV food truck. Guests were also treated to Nissan’s new “virtual new car experience” using Microsoft Kinect technology.