, ROLLE, Switzerland


Nissan has announced today that Guillaume Cartier has been promoted to the position of Vice President for Sales Operations, Europe.

Guillaume, who is currently Managing Director, Nissan Nordic Europe, Oy, will be based in Rolle, Switzerland and report to Paul Willcox who was promoted to Senior Vice President Sales and Marketing Europe in July.

Effective immediately, Guillaume replaces Bernard Loire who was recently appointed Vice President Infiniti Business Unit for Africa, Middle East,India and Europe.

Guillaume joined Nissan France in 1995 where he worked in the After Sales Marketing division. He rose to the position of Sales manager in 2001 and Sales Operation Director in 2005 when he oversaw the restructuring of the domestic dealer network.

In 2006 he joined Nissan Europe SAS to become the Chief Marketing Manager responsible for Small Sports Cars for Europe, before heading up Nissan’s Marketing operation in the UK – a post held until May 2010 before leaving to take up his current position in the Nordic region.

Guillaume, 42, said: “Nissan in Europe is enjoying a tremendously successful period. We are increasing sales, increasing market share and launching a range of exiting and innovative products to the market.

“Last year Nissan achieved its highest ever sales total within the region – my challenge is to build on that momentum and achieve significant further growth in the years ahead.”

Guillaume’s successor will be announced in due course.

Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 12,500 staff across locally-based design, research development, manufacturing, logistics and sales marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 528,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Japanese brand in Europe.

About Nissan
Nissan Motor Co., Ltd., Japan’s second largest Japanese automotive company by volume, is headquartered in Yokahama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emission vehicles under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at

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Sara Jenkins
+41 21 822 59 13

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