, ROLLE, Switzerland


Year to date sales nearly 90,000 up on 2010

Today Nissan announced a massive 28 percent year-on-year increase in European sales for the 2011 calendar year to date.

In the January – July period Nissan sold 406,733 vehicles across the region compared to 318,264 in 2010. This has led to a significant jump in year-to-date market share, with Nissan now accounting for more than 3.6 percent of the European market, up 0.6 percent on the same period last year.

A strong July, in which Nissan sold 55,065 units (+16 percent year on year) continued Nissan’s run of out-selling 2010 in every month to date. This performance has resulted in an increase in sales of more than 88,000 units at the seven month stage.

In Russia, Nissan’s largest single European market, sales topped 11,580 in July representing an increase of 53 percent on 2010. Nissan’s market share amongst foreign car makers in Russia is now almost 7.4 percent.

Guillaume Cartier, Nissan’s new Vice President for Sales Operations, Europe, who took up his post yesterday (Monday 8th August) commented: “Nissan is building up a great deal of sales momentum in Europe and is ahead in every month of the year so far compared to 2010.

“We have set our sights high in Europe, which is one of the most competitive markets in the world. But we are proving that having a broad, exciting and fresh model line-up, that is relevant to the needs of our customers across all segments, produces results.”

Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 12,500 staff across locally-based design, research development, manufacturing, logistics and sales marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 528,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Japanese brand in Europe.

About Nissan
Nissan Motor Co., Ltd., Japan’s second largest Japanese automotive company by volume, is headquartered in Yokahama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emission vehicles under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at

For further information please contact:
Fernando Menezes
General Manager Brand Corporate Communications
Tel: +41 (0) 21 822 5764

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