New Laramie Longhorn Southfork Edition and New Ram Heavy Duty Lone Star Silver Edition Unveiled during State Fair of Texas

September 28, 2017

, Dallas

Ram currently denounced new-for-2018 updates to dual of a many renouned models. Laramie Longhorn Southfork and Heavy Duty Lone Star Silver models will offer lorry buyers an even wider preference of extraneous appointments and content.
Laramie Longhorn, a reigning Texas Auto Writers Association Luxury Pickup of Texas, is holding southwestern styling to nonetheless another turn with a new Ram Laramie Longhorn Southfork edition. The newest member of Ram’s prosperous offerings builds on a well-appointed Longhorn trim with even some-more luxury, record and refinement.
Inside, Southfork adds new, Canyon Brown and Light Frost Beige Natura Plus 100 percent full-grain leather seats. Upon entry, business will suffer a feel of leather wrapped around a A- and B-pillar squeeze handles and a genuine Walnut-trimmed steering wheel. Overhead is a Light Greystone suede superstar with visors of a same element (late availability). The glove box badge records “Longhorn” as do relating floormats with steel badging.
Galvanized-appearance trim pieces can be found via a cabin along with singular Walnut-colored genuine charcoal timber accents and Ruby Red stitching. The core smoke-stack facilities Ram’s newest record with Uconnect 4C 8.4-inch touchscreen, that includes navigation, 4G WiFi capability, Apple Car Play and Google Android Auto.
Exterior facilities embody a stretched “Longhorn” badge opposite a tailgate in splendid chrome. The Southfork book is accessible in all stream Laramie Longhorn colors, including a two-tone choice with reduce paint featuring Ram’s recently combined RV Match Walnut Brown hue.
“Along with increasing capability, record and efficiency, Ram is constantly looking for ways to emanate some-more comfort and excellence for a customers. The new Laramie Longhorn Southfork book is another instance of how we broach a many lush pickups in a industry,” pronounced Mike Manley, Head of Jeep Ram Brands, FCA Global. “Additionally, a new Heavy Duty Lone Star Silver book builds on a strange Texas-only pickup and demonstrates Ram’s joining to America’s largest lorry market.”
The Ram Heavy Duty Lone Star Silver book is accessible on Ram 2500/3500 4×2 and 4×4 Crew Cab with a choice of 5.7-liter HEMI® V-8, 6.4-liter HEMI V-8 or eminent 6.7-liter Cummins I-6 featuring a top accessible torque during 930 lb.-ft. Pricing is $46,130 with a starting manufacturer’s suggested sell cost (MSRP) of $44,735, and a $1,395 end charge.
Joining a already renouned Ram 1500 Lone Star Silver edition, Ram’s new Heavy Duty Lone Star Silver book receives reward upgrades, including a new oppulance grille with chrome approximate and chrome Wave Mesh inserts. Other organic and cultured extraneous highlights embody new splendid belt moldings, chrome extraneous side-view mirrors, chrome wheel-to-wheel side steps, discriminating 20-inch wheels and front draw hooks.
A singular grille-mounted, aluminum Lone Star badge identifies a Silver book as something special and also signifies that it carries with it a new “Ram Care” use program.
The 2018 Ram Heavy Duty Lone Star Silver book interior is offering with sporty cloth and vinyl high-back bucket seats in Canyon Brown and Light Frost Beige or Black and Diesel Gray.
The Laramie Longhorn Southfork book is accessible on Ram 1500/2500/3500 4×2 and 4×4 Crew Cab, Mega Cab, prolonged or brief box. Ram 1500 Laramie Longhorn Southfork book MSRP starts during during $51,220 and $1,395 destination. MSRP for Ram 2500 Heavy Duty models is $55,620, and $1,395.
A prolonged list of options and upgrades are accessible on Ram trucks, including a aflame and lockable RamBox load government element with tractable tie-down cleats and dual-purpose bed extender/divider.
Ram 1500 facilities a link-coil cessation for a segment’s best float and handling, and is also accessible with an disdainful four-corner atmosphere cessation element with 5 opposite float heights (off-road 1, off-road 2, normal, aero and entry/exit). The Ram 2500 link-coil cessation delivers a industry’s best float and handling, and can be extended with a serve of an discretionary back atmosphere cessation element with dual driver-selectable float heights and load-leveling feature. Ram 3500 also offers a industry’s usually supplemental back atmosphere bag element with Hotchkiss root springs.
Production of a 2018 Ram Laramie Longhorn Southfork and Ram Heavy Duty Lone Star Silver models starts third entertain 2017 during a Warren (Mich.) Truck Assembly Plant and Saltillo (Coahuila, Mexico) Truck Assembly Plant.
About a Ram Lone Star
In 2002, Ram Truck was a initial manufacturer to commend a strength of a pickup lorry marketplace in Texas and to offer an disdainful book for a state. The Ram Lone Star book was a initial pickup lorry designed by Texans and built privately for Texans.
The Ram Lone Star book is by distant a brand’s best-selling indication in Texas, accounting for over 50 percent of a half-ton brew there. Since a Lone Star’s debut, Ram has sole some-more than 230,000 of a Texas-only models.
About a Ram Laramie Longhorn
Ram introduced a Ram Laramie Longhorn book to State Fair of Texas audiences in Sep 2010. It was a many lush lorry ever constructed by a company. The Laramie Longhorn is layered with southwestern pattern iconography. Inside and out, Laramie Longhorn is installed with conspicuous facilities and pattern cues from traditionally handcrafted, verified wares, such as a antique slot watch, a excellent span of hand-tooled leather cowboy boots or a horseman’s saddle. The Ram Laramie Longhorn’s steel work and leather work are second to none.
Ram Longhorn models are renowned by singular badging, wheels and grilles, as good as reward headlamps and tail lamps. Inside, Longhorn is embellished in genuine Walnut Burl inserts stained in Canyon Brown or Cattle Tan. Longhorn’s reward seating facilities Cattle Tan leather with Black welting/stitching or Canyon Brown with or but reward leather filigrees. Front seats are exhilarated and cooled, while rears are heated. Longhorn models also underline model-specific Uconnect Access and Multiview cluster screens, that element a altogether pattern theme.
About Ram Trucks in Texas
More Texans expostulate pickup trucks than drivers in any other state; 19 percent of engine car registrations contra 12 percent inhabitant average. In fact, Ram sells scarcely two-and-a-half times as many pickup trucks in Texas as it does in a subsequent top volume state.
The Texas Auto Writers Association named a 2017 Ram Laramie Longhorn a Luxury Pickup Truck of Texas and a Ram Power Wagon a Off-road Truck of Texas.
About Ram Truck Brand
Since a launch as a stand-alone multiplication in 2009, a Ram Truck code has usually emerged as an attention personality with trucks that are proven to last.

Creating a graphic temperament for Ram trucks has authorised a code to combine on core business and a facilities they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a industrious Ram 3500 Heavy Duty owners or a business that depends on a Ram ProMaster blurb outpost each day for deliveries, Ram has a lorry marketplace covered.
In sequence to be a best, it takes a joining to innovation, capability, potency and durability. Ram Truck invests almost in a products, infusing them with good looks, polished interiors, durable engines and disdainful facilities that serve raise their capabilities.
Ram continues to kick a foe in a many sought-after titles:

  • Over a final 30 years, Ram has a top commission of pickups still on a road
  • Highest owners faithfulness of any half-ton pickup
  • Highest torque ever – 930 lb.-ft. with Ram 3500  Cummins Turbo Diesel
  • Highest 5th circle towing ability – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
  • Best float and doing with disdainful couple curl back and auto-level atmosphere suspensions
  • Best-in-class fuel economy and longest operation with disdainful EcoDiesel – 27 mpg with Ram 1500
  • Best-in-class gas towing – 16,320 pounds with Ram 2500
  • Highest sleet plow rating – Ram 2500 and 3500
  • Most lush trim accessible in pickups with Ram Tungsten Limited Edition
  • Most interior space with Ram Mega Cab
  • Most able full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a perfectionist operation of needs and need their vehicles to yield high levels of capability. Ram trucks are designed to broach a sum package.

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