Munich. The BMW Motorrad Motorsport family has moved into its
new home in the FIM Superbike World Championship (WorldSBK) paddock.
Markus Schramm, Head of BMW Motorrad, officially opened the new BMW
Hospitality in the WorldSBK paddock at the fifth round of the season
at Assen (NED). This will function as a meeting place and focal
point for BMW teams, partners, guests and – as soon as this is
possible again – fans. The new BMW Hospitality will be operated for
BMW Motorrad Motorsport by the BMW works team Shaun Muir Racing.
“I am really proud to see how our WorldSBK project is developing and
how it has grown since our comeback,” said Schramm, before cutting the
symbolic tape to officially open the hospitality area. “And it is
great that our large BMW family now has a new home in the paddock: our
brand-new BMW Hospitality. Special thanks are due to Shaun Muir and
the whole SMR team for making this possible. Now we are looking
forward to celebrating some great moments together in our new
hospitality area.”
Shaun Muir Racing has been a partner of BMW Motorrad Motorsport in
WorldSBK since the works re-entry and this collaboration has now been extended.
“We are delighted to present our new hospitality unit,” explained
Shaun Muir. “This runs alongside to our new agreement with BMW
Motorrad Motorsport and shows our investment to the project and the
level we want to achieve in line with our championship winning
expectations. We value the involvement of our VIPs and sponsors and I
think this addition to our assets compliments the level we want to
achieve. More than that, it is a great opportunity for fans and
partners to meet and come into direct contact with the team.”
The new BMW Motorrad WorldSBK Hospitality was owned previously by a
Formula 1 team and was adjusted to meet its new requirements during
months of painstaking alterations. The result is a prestigious
structure with space for more than 100 guests each day. The two-storey
building contains three dining areas. The 132 m2 main deck
on the upper floor has room for up to 50 seats and a lounge corner.
The race events will unfold on two large 70-inch screens, which can
also be used for Esports activities. In addition to the food buffet,
there is a coffee bar in this area and a self-service corner with a
large selection of drinks. The upper area is connected to the large
kitchen on the ground floor via a service elevator. Depending on the
type of use envisaged, the 72 m2 ground floor can seat at
least 25 guests and is a multi-functional space that can be a showroom
for motorbikes or for one car. The exterior of the BMW Motorrad
WorldSBK Hospitality is clad in the recognisable BMW M Motorsport
colours. The overall appearance includes a 36 m2 sun
terrace with 30 seats, where guests can relax under two broad
canopies. Food can be prepared for 100 guests each day in the modern
catering kitchen that is integrated into one of the trucks. This can
provide breakfast, lunch and dinner as well as preparing snacks
throughout the day for guests and the BMW teams.
As soon as the Coronavirus situation permits, SMR and BMW Motorrad
Motorsport will once again be offering weekend packages including
hospitality access for interested guests and fans. The BMW Hospitality
unit can also be reserved for external events.
The two BMW Motorrad WorldSBK Team riders, Tom Sykes (GBR) and
Michael van der Mark (NED), present the new BMW Hospitality in more
detail in a YouTube video: