• SYNC with Traffic, Directions and Information provides personalized, real-time information to help drivers get to where theyre going with information they need new services come with no monthly subscription fees for the first three years
  • Users customizations stay with their phone and can be used in other SYNC-equipped vehicles and can be upgraded free as new services are available
  • New features will roll out across the entire Ford and Lincoln lineup by 2011
  • SYNC sales topped 3 million in January 2011

WASHINGTON, D.C., Jan. 26, 2011 Ford is expanding its connectivity leadership by introducing exclusive new SYNC real-time information features that deliver personalized news updates to drivers mobile phones while helping them navigate around trouble spots, saving time and fuel.

Our vision with SYNC is to be a leader in connectivity, making it affordable for millions just as Ford has done with safety and fuel-saving technologies, said Ford President and CEO Alan Mulally. In less than 18 months since we launched SYNC, Ford has delivered two more major new features, and we have more in store.

We are a car company that through market-driven, customer-focused innovation is learning to think and act like an electronics company, leveraging partnerships with fresh, innovative technology leaders, said Mulally at the 2009 Consumer Electronics Show.

The success of SYNC the award-winning communications and entertainment system developed by Ford and Microsoft continues to grow. Fords game-changing vehicle connectivity model and affordability have helped make it one of the widest technology introductions in the industry.

SYNC-equipped Ford and Lincoln vehicles sell nearly twice as fast as those without, and a Ford survey of SYNC customers showed nearly 80 percent of respondents definitely would recommend it to a friend.

Since the introduction of SYNC in the 2008 Ford Focus, Ford quickly has integrated the technology. Fords entire North American lineup will offer this must-have technology, demonstrating its rapid, consumer-driven adoption. Ford has installed SYNC on more than 3 million vehicles as of January 2011.

We define connectivity as a way to keep people moving through their lives not simply as an on-board computer, said Mark Fields, Ford president of The Americas. Our approach focuses on connecting people to the information they need, whenever and wherever they need it. These new features are aimed at enhancing the drivers entire quality of life.

Fords SYNC with Traffic, Directions and Information leverages industry-leading voice-recognition software, integrated GPS technology and a customers Bluetooth-capable mobile phone. It provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.

The services are available on nearly all 2011 Ford and Lincoln models with no initial monthly subscription fees, thanks to three years of service included with a new vehicle purchase.

Ford is unique because we continue to build on the power of the SYNC system that lets customers connect to off-board services through their own mobile devices, said Doug VanDagens, director of Fords Connected Services Organization. With that foundation, there is no limit to the data we can offer. Working with our partners the best of the best in the technology world we will continue to provide new services in a time frame on par with the consumer electronics industry.

According to 2008 year-end data, smartphones were a clear consumer must-have, offering such advanced capabilities as a keyboard, web browser and some PC-like functionality. Research findings suggest that growth in this industry is expected to continue at 40 percent year-over-year.

SYNCs new suite of services allows customers the ability to integrate with off-board services and provide a personalized infotainment experience to the driver by utilizing the customers own phone. That powerful match is what differentiates SYNC in the marketplace and what will expand Fords connectivity leadership long-term.

Today, Ford leads the industry in infotainment, said Derrick Kuzak, Ford group vice president of Global Product Development. As we transform our vehicle lineup, we intend to continue making smart technology a key differentiator for Ford and Lincoln products.

Ford is partnering with Microsoft and other recognized companies INRIX, TeleNav, Tellme (a Microsoft subsidiary), M/A-COM and Airbiquity to enable the new services to connect to real-time data.

Were excited to see Fords great innovations developed on top of our Microsoft Auto platform that continue to improve how people spend time in their car, said Robbie Bach, president of Microsofts Entertainment and Devices Division.

The combination of software and services, including the industry-leading technology from Microsoft Auto and Tellme, are delivering entirely new voice-enabled experiences that make the time spent in the car more entertaining and more productive, Bach added.

To take advantage of Traffic, Directions and Information, customers simply have to pair their Bluetooth-enabled phone with SYNC and activate the service via Once thats complete, the feature becomes portable, meaning customers can access the information in any Ford or Lincoln vehicle equipped with SYNC and the Traffic, Directions and Information function.

SYNCs new traffic feature will literally save drivers time and money by providing personalized traffic reports based on best-in-class content.

We are able to provide traffic speed, flow and incident information to drivers in 95 markets nationwide, VanDagens said. In addition, drivers can personalize the system to alert them of changing road conditions.

In a text message to the users device, drivers will get the location and severity of accidents or new road construction causing areas of heavy congestion. Users can personalize the system to send them an alert before they leave home or have SYNC read the text message in their vehicle.

SYNC is working for you before youre even out of bed, VanDagens said. Thats what we mean by a quality-of-life experience.

According to Telematics Research Group, Inc., navigation-enabled mobile phones are becoming consumers top choice for navigation services. This shift will open up new applications and services and SYNC is positioned to take full advantage of this market shift using its powerful partnership network.

Drivers requesting directions now can use a variety of search criteria including a 14-million-plus business directory to find their destination, be it a favorite coffee shop or the location of a business meeting.

Turn-by-turn directions are downloaded to the vehicle and are spoken to the user over the vehicles audio system and displayed on the radio.

Like the new traffic service, directions incorporate real-time traffic information. Through a set of more conversational voice commands, the user need only speak the name, category or nearest.

The new directions service also offers users a choice of how theyd like to receive the information:

  • Automatic connection to business telephone using the drivers personal device
  • Turn-by-turn directions to the business location using the vehicles audio system
  • Text message to users device with business listing and map

Another new feature of SYNC will help drivers personalize and categorize their favorite media topics, such as sports, weather and news using voice commands or through

Examples include:

    • Personalized sports reports featuring scores and highlights for any professional or college team
    • Current weather conditions and forecasts based on city, state or zip code
    • News of all types entertainment, business, top stories and technology

SYNC has been developed to allow users to create their own experiences, VanDagens said. Some people may wish to check their stock portfolios; others might want their hometown baseball scores. With SYNCs unique architecture and the powerful Tellme voice service, there are no boundaries to the information users can access.

New shortcuts added
SYNC has gotten smarter as well, and is providing a variety of shortcut commands. Users recall comments such as Call Joe at work and Play artist ACDC. New commands include Traffic to work and Directions to home. Using the website, users can save a variety of locations such as home, office and airport any location in the U.S.

These new capabilities are in addition to SYNCs established hallmark suite of services, from hands-free, voice-activated cell phone, text messaging and digital media player integration to the more recent security and convenience additions of 911 Assist and Vehicle Health Report.

We understand how important it is for customers to feel connected to their lives even on the road, Kuzak said. Ford is committed to continue working with the top technology companies in the business to deliver even more of the features consumers really want.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the companys automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Fords products, please visit

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