New direction in BMW Group sales regions

Munich. A core element of the BMW Group’s corporate
Strategy Number ONE NEXT is to increase customer orientation and
to focus on future technologies and growth opportunities in global
markets. In line with this, the BMW Group is reorganising its sales
regions across numerous growth markets.


Sales and marketing operations in Asia Pacific (excluding China),
Eastern Europe (outside EU), the Middle East and Africa will be
integrated into a single sales region. Hendrik von
will take responsibility for this new region on
1st February 2019 and further leverage the opportunities
for growth in this dynamic set of countries. Mr. von Kuenheim is
currently responsible for the sales and marketing in Eastern Europe,
the Middle East and Africa.


Commenting on this new structure, Pieter Nota, member of the BMW AG
Board of Management responsible for Sales and Brand BMW, said, “What
these markets have in common is great growth potential. This
reorganization will enhance collective market strength and ensure
that, together with our partners in the region, we can fully
capitalize on our exciting line-up of new products. Hendrik has
extensive sales experience from various management roles with the BMW
Group across all regions worldwide. He brings in-depth knowledge of
the individual market dynamics, the customer requirements and
capabilities of the respective teams in this region. A smooth
transition and fast start are guaranteed.”


If you have any queries, please contact:


Corporate Communications


Jochen Frey, Corporate and Culture Communications, HR

Telephone: +49 89 382 41125


Emma Begley, Corporate and Culture Communications, Sales

Telephone: +49 89 382 72200


Mathias Schmidt, Head of Corporate and Culture Communications

Telephone: +49 89 382-24544


Media website:




The BMW Group


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 December 2017, the BMW Group had a
workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.