New all-time high for BMW Group deliveries in 2019 confirms position as world’s leading premium car company

2019 best year ever for BMW M GmbH

With sales growth of 32.2% (135,826 deliveries), 2019 was also the
most successful year in the almost fifty-year history of BMW M
GmbH. More emotional M high-performance models were
introduced last year than ever before: In addition to the BMW X models
X3 M, X4 M, X5 M and X6 M, the M2 CS* and luxury sports cars M8 Coupé,
M8 Convertible and M8 Gran Coupé also made their debuts.

MINI John Cooper Works models popular with customers; strong
interest in MINI ELECTRIC

Focusing on profitable sales growth in a highly competitive segment,
worldwide MINI brand deliveries totalled 346,639
units last year (-4.1% year-on-year). John Cooper Works models were
once again especially popular in 2019, as well as the MINI Cooper S E
Countryman ALL4* plug-in hybrid, with a total of 16,932 delivered to
customers. The fully-electric MINI ELECTRIC* joined the MINI line-up
in late 2019. More than 90,000 prospective customers have registered
so far – reflecting the strong interest in this pure-electric vehicle.

Rolls-Royce Motor Cars posts all-time sales high

In 2019, with 5,152 units sold worldwide (+25.4%),
Rolls-Royce Motor Cars reported the highest sales
in the brand’s 116-year history. Strong sales growth was recorded in
all regions worldwide. North America was once again the most important
market. The past year was characterised by exceptional demand
worldwide for the Cullinan and Black Badge models. The Phantom, Wraith
and Dawn models were also in demand. In its 11th and final year,
production of the current Ghost ended in late 2019. The new Ghost will
be released onto the market in the fourth quarter of this year. 2019
also saw new all-time highs in bespoke custom personalisation orders,
which is clearly reflected in Rolls-Royce’s position as a genuine
luxury provider.

BMW Motorrad enjoys ninth consecutive record year

BMW Motorrad delivered more motorcycles and maxi
scooters to customers than ever before in 2019. Across the entire
product range, the brand’s global sales were up 5.8%, reaching a total
of 175,162 vehicles. The 2019 sales result is underpinned by BMW
Motorrad’s successful growth strategy. Another record year was
guaranteed by the market launch of seven new models, as well as the
strong BMW Motorrad product portfolio.

BMW MINI sales in the regions/markets

In China, the BMW Group delivered a total of 723,680
BMW and MINI vehicles to customers in 2019, a 13.1% increase compared
with the previous year. This was the company’s best-ever sales result
in China since entering the market in 1994.

With growth of 1.8% and 360,918 units sold, the BMW Group also posted
its highest-ever sales in the U.S. in 2019. The BMW
brand led the premium segment in the U.S. market.

In Europe, total BMW and MINI sales were slightly
lower than the previous year, reflecting the political and economic
uncertainty in a number of markets. The BMW brand was nevertheless
able to increase its market share in the UK. In its domestic market of
Germany, the company delivered 331,370 vehicles to customers – an
increase of 3.8% over the previous year. The BMW Group also continued
to expand its market leadership in Germany in the field of
electromobility** last year.

BMW Group sales in/YTD December 2019 at a glance

*BMW i, BMW iPerformance, MINI Electric

BMW MINI sales in the regions/markets

*Provisional registration figures

Sales outlook for 2020

The BMW Group is targeting a slight increase in
global sales for the current year. It expects to see
solid sales growth in Mainland
China in 2020. Locally manufactured BMW vehicles will be the
main growth drivers – especially the new BMW 3 Series and the two X
models: the BMW X2, which has been locally produced in China since
September 2019 and the BMW X3, which will also be available from 2020
with a pure-electric drive train.

Due to deterioration in the economic environment, the BMW Group
expects sales growth in Europe to be on a par
with the previous year.

The company anticipates a slight increase in
U.S. sales this year – benefiting, in particular,
from the new and revised BMW X vehicles.  

**Source: IHS Markit New Registrations BEV+PHEV combined. December
2019 report.

If you have any questions, please contact:

Corporate Communications

Christina Hepe, Corporate Communications

Mathias Schmidt, head of Corporate and Culture Communications